Thanks to DIY website builders such as Weebly, Wix, Yola, Web Start Today, you can now easily create your own website for free, and at the same time, get free domain hosting services as well; however, it doesn’t imply that creating a well-executed and designed website is a simple affair. As web today has become more accessible to both novice and discerning users, having a user-friendly yet professional web design has become essential for today’s online entities. In this article, we have shared a list of top 10 web design trends, some of which are already gaining popularity among website owners while some can be expected to start showing their colors in the near future.
1) Responsive Design: Device-Adaptive Websites
Responsive design is a next big thing in web designing; it has become a necessity and is here to stay. Responsive web design means mobile and tablet friendly website that fits well within the small screen of these portable devices. A lot of people today surf internet via their smartphones or tablets; hence, you need to ensure that your website responds to their devices because your competitors are already doing so.
2) Ghost Buttons: A Lesser Used Marvel
You must have come across a Ghost button website without realizing the technique. ‘Ghost Buttons’, as the name suggests, are transparent or empty button comprise of thin rectangular outline with plain and sans-serif text inside. Clicking on the button will seamlessly navigate the user away from the page to main website without compromising the aesthetic appeal of your website.
3) Storytelling: Drive User Engagement
Sometimes, even the most elaborate product details and company info may not create the same impact that a story can. Storytelling allows you to show different characteristics of your business to your visitors and connect with them on a personal level. It’s better to keep your audience hooked to your website rather than just focusing on your company’s facts and stats.
4) Typography: Do it the Creative Way
Typography is much more than just making your website eye catchy. Your have a purpose behind building a website and the main objective is to let your potential customers know about your product and services. You site comprises content, most of which is text. Good typography enhances the readability of your site and encourages visitors to scan, identify, and read the information published.
5) Large Background: Make it Large
Though it is said that a picture is worth thousand words; in the contemporary world, photography has gone to the next level, especially when used as a large background image on a webpage. Rather than using simple colors or graphics, many websites now opt for bigger background images. These images are real photos to which your customers can relate to. Using real photos in the background can help brands convey their message and feeling to the multitude.
6) Parallax Scrolling: Display it All on One Page
Parallax scrolling website design allows you to present extensive information on the homepage of your website. In other words, the visitors of your website are not required to visit the internal pages of your website in order to get an overview of what you have to offer. Parallax designs like this website are rapidly gaining prominence among corporate websites and ecommerce websites, among others.
7) Flat Designs: Welcome the New from Microsoft
Microsoft’s new interface design for Windows 8 is an example of Flat web design. Infographics are another example of flat designs, where creative blend of colors, shapes, designs and information are used to communicate a message in a short and crispy manner.
8) Rich Content: The Good Old is Still Good
Technology has come a long way from conventional website layout to state-of-the-art web designs. Companies are more focused than ever on the visual appeal and readability of content present on their websites. Most of the websites have visuals incorporated to do the talking and less is left for audience to read on their own. Numerous websites also incorporate multimedia to keep their audience engaged.
9) Reduced Pop ups
As majority of audience now prefer browsing web through their mobiles, it is makes sense to drop pop ups. Pop ups on mobile phone look clumpy, and may irritate your audience. Hence, most of the websites are now avoiding unnecessary pop ups.
10) Animated Elements
The use of subtle animation is gaining popularity these days. A boost of animation may keep your audience hooked to your web page. However, animations may not be suitable for certain businesses; so, choose wisely.
Let us know about your web design predictions for the year 2015 in the comments section.