Even though marketing has changed a lot over the years, the real reasons a customer will choose YOU are the same. Trust in your quality, confidence in their decision, and comfort in the risk they will take if they hire you are all the final reasons a customer will ultimately choose YOU.
The first reality check is that the Internet has fundamentally altered the path customers take to conversion, as well as how they obtain the information they need to get there. Today, your customer needs both education and confirmation of your quality to be propelled into purchasing. Customer Reviews play a very large role in this influencing process; in fact, they are the strongest influencer in this process, transforming your customers into giving you their YES.
Because of this reality, many Review Services have emerged trying to capitalize on this consumer behavior. The truth is that YOU are the one that should be capitalizing on it! Each service has their own twists and uniqueness. Below is a sneak peek at a helpful tutorial that will lay out 14 Review Do’s and 6 Review Don’ts for you to take in as you explore your Review Service options to help you find the one that is best for you. I invite you to scroll down and get a hint at what you will learn in this tutorial, or feel fee to go straight to it.
The first DO is to acknowledge that 94% of consumers will begin their hiring process with research. This means that 93% of those people will go to Google first to start their research. View entire tutorial.
The second DO is to make sure these researching consumers will find Reviews about your business on Google’s first page. This is actually not negotiable anymore for businesses who want leads to come to them, and to come to them qualified and excited. Researching consumers won’t stop until they find an average of 12 Reviews to evaluate. And more than 55% of those that click onto those Reviews have the potential to convert quickly to your customer. View entire tutorial.
The third DO is to definitely add clear links on your website to Reviews about your business. Did you know that you can expect to convert up to 65% of your interested, inquiring website visitors if they have clicked on your Reviews? View entire tutorial.
A fourth, and obvious Do is to make it easy for your customers to provide Reviews for you! Your customers are busy people and come with a myriad of communication preferences. Appeal to them all and you will transform their ease in helping you. View entire tutorial.
A fifth Do is to do your best to keep your Reviews current and recent! It should be no surprise that in this day of fast technology and up-to-date information, your researching customers do not care about old information. In fact, they don’t expect to find it! Current Reviews help your readers confirm you are in business, doing business, and enables them to better compare apples to apples in real time. View entire tutorial.
One Don’t that may surprise you, but is very real is Don’t duplicate your Reviews across multiple Review sites. Despite advice you may have received regarding this Don’t, you could be creating a black cloud around you and not realize it. Get your free copy of this tutorial and find out what you can do instead. View entire tutorial.
Another Don’t you can rest easy with is that you don’t need to bribe your customers to write Reviews for you! No need to incent or reward them to, either. I have worked with businesses who have tried it both ways and all report back that providing spiffs don’t provide any additional results. The truth is that those who are “Reviewers” will take the time for you because they want to. Your job will be to simply ask everyone you work for to provide their feedback for you. If you ask, you will receive enough of what you’ll need to be successful. View entire tutorial.
I promised you a sneak peek into these 14 Review Do’s and 6 Review Don’ts! Please take a few minutes and soak in the rest of the tutorial. These were put together for you so that if you are already utilizing Customer Reviews, or have been considering the option, you can see what you need to be doing so that your enlistment of Customer Reviews returns you the best performance, the most qualified, excited new customers, and additional revenue, as they should. If you follow these Do’s and Don’ts, you will make it easy for your customers to Review your business, you’ll transform your inquiring customers into giving YOU their YES, and you will be the ones capitalizing on the way consumers today decide who they want to hire.
View entire tutorial – 14 Do’s and 6 Don’ts – Important information your business should know if you are asking your customers for Reviews!
Source: Thank you to The Service Guide for contributing this information
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