As you say goodbye to 2014, bid adieu to bad beauty habits and pledge from now on to practice good skincare. Start with basic rules: cleanse, scrub (weekly), tone (daily), moisturize and protect with a good sunscreen anytime you’re heading out of doors.
One company that appeared on my radar last year is Simple and as its name implies, the UK-based skincare company’s philosophy is just that, keep it simple. Last year the company sent a trio of experts from its advisory group to Los Angeles today (September 30) to put on an impressive show for the media at a posh bungalow at the Chateau Marmont Hotel. The idea was of course to promote the products but also to provide skincare tips and facts.
The group of local beauty writers sat enthralled while each presenter explained the idea and mission behind the company which amounts to ‘keeping it simple’ both in daily skincare routines and makeup. Members of Simple Advisory Board in attendance included Dr. Debra Luftman, a dermatologist, Dr. Josie Howard a psychiatrist and Gita Bass, celebrity makeup artist. You might wonder what a shrink has to do with skincare, but after Gita’s talk it makes sense. “Our skin reacts to stress and tension often with breakouts and other occurrences,” Josie explained. We were actually given a little quiz about our stress factors.
Gita did a demo showing how just a little makeup can go a long way and that the no makeup look is the hot trend for fall and winter. Dermo Debra talked about the importance of taking off makeup before bed and how three out of ten women don’t. She said that even using wipes that you keep by your bedside is better than allowing makeup to gum up the works over-night on your face. A big tip from Debra was about using washcloths on your face and how this isn’t a good idea since they carry millions of bacteria, better to use wipes and toss them she advised.
Naturally the emphasis was on daily skincare routines using Simple and driving home how important cleansing, moisturizing, hydrating and sun protection is if we want flawless, youthful skin. But it was also about going light with the makeup (and as stressed above, taking it off at bedtime) and of course eating right and exercising and trying to remain calm even in the most stressful instances.
Simple’s collection includes Facial Make-up Remover Pads for face and eyes (for $6.99 and #10.99), along with a full line of moisturizers from Ultra Light Gel to 24-Hour Day/Night Cream and a Replenishing Rich Moisturizer. All for around $10.99.
I have since sampled the products and they are great.
PS: in addition to start 2015 off with a good beauty routine, remember healthy skin comes from within, so why not kick bad eating habits, too and resolve to pay more attention to your diet, adding nutritious food and kicking out all those salty snack and high-calorie goodies out of your diet.
Watch the video for skincare secrets of celebrities.