Is your professional new year’s resolution to be better in 2015 than you were in 2014? With only two weeks into the new year, there is still time to devise a plan. Use your 2014 successes, opportunities, and body of work to determine what worked well last year and what needs to either be improved upon or what of which needs to be discarded. By devising a plan now, you can set your business up for success for the remainder of the year. Here are the things you need to review, revise and reinstate in this new year.
1. Consistently Rep Your Brand
Your brand is your bread and butter. You have worked hard to establish and build your brand. And ultimately, you want your brand to be successful. In order for you to be successful, other people need to know your brand and the products and services in which you specialize. The most effective way to get the word out about your business is to hire a marketing team. Many people think hiring a marketing or consulting firm is expensive, but you’d be surprised how far such small investment will take you.
2. Network! Network! Network!
Networking is going to be one of the most important tiers to your strategy. Building a strong network of professionals is invaluable. You never know how or when you may need the expertise or assistance of another. Because of this, you need to network as much as possible. Join new groups, both in person and on social media. Attend as many networking events as possible.
3. Identify Your Opportunities
Create a pros and cons list of the 2014’s processes and procedures. Document what worked well and what needs to be revised or eradicated. The last thing you want to do is waste time in the new year with things that you have already learned a valuable lesson from last year. And there is no bigger waste of time than repeating the same steps that failed previously.
4. Realistic Planning & Goal Setting
Weekly, monthly and yearly, these should all be schedules used to set realistic and obtainable goals. The cliche still reigns true, “If you fail to plan, then you plan to fail.” Every year, you should outline the successes you want to achieve throughout the new year. New year’s resolutions, vision boards, or just a quick list, it does not matter how you set your goals, just make them visible, make them attainable, make them your guide. Once your vision for the year has been established, now begin developing a schedule for the next few months. Take a calendar plan out your monthly and weekly plans. Not just what you hope to achieve, but also the focus in which you will take your company that week, month, etc. Planning creates roadmaps that help you stay on track. You may stray or plans may change, but success is easier to reach with a game plan.