There’s much to be said about the value of a fresh pair of eyes and ears. Sometimes you are just too close to something to be objective and see where necessary adjustments and changes need to be made for improvement. I don’t think anyone can deny the value of a mentor, advisor, accountability partner, coach or consultant. However, there are some differences between a business coach and a Micro Business Therapist™ that could be what separates you from getting the help you need.
You can’t afford a “jack of all trades, master none”
Be mindful of business coaches without specialties or niches. A Micro Business Therapist™ has one central focus. Your purpose. Who you are personally, affects you professionally and who you are professionally, affects you personally. Reduce the friction between your personal and professional life. Align your business mission with your purpose and you increase your capacity to make better decisions and to work from a united mindset.
Can you come get me?
It’s hard to meet the expectations of a business coach when you are struggling to cover the basics. A Micro Business Therapist™ meets clients where they are. Sometimes you have to cover the fundamentals before you can work on what’s new and next. Just like Maslow’s hierarchy of needs, it’s hard to focus on the bigger picture when what’s in front of you is a hot mess. A careful review of the past, present and future can give you a better picture how to get from where you are to where you want to be.
Motivation is great, but accountability is better
Most business coaches are excellent motivators. They can get their clients energized about their business and the challenge ahead. However, it’s not enough to get clients excited about a plan, they need execute. A Micro Business Therapist™ incites action and holds clients accountable for their inaction. The ability to influence entrepreneurs and get them to commit to their purpose and priorities, sets the Micro Business Therapist™ apart from some business coaches.
Pre-determined strategy vs adaptability
Some business coaches coach and teach from a standard program. Having only one approach is like being a one trick pony. Not every entrepreneur can use the same path to arrive at the same destination. A Micro Business Therapist™ employs your purpose, principles, priorities, skillset and experiences to personalize a plan that accommodates your current lifestyle and business objectives.
Walk the talk
Being certified in a particular subject matter gives you knowledge. Living through challenges and failures gives you experience and wisdom. The best business coaches and Micro Business Therapists™ live and apply their philosophy. They are forthright and tell you what you need to hear, not what you want to hear for the sake of you and your business. It’s not about making you feel good, it’s about being candid and constructive.
Catch and release
The objective of a Micro Business Therapist™ is not to keep you as a client forever, but to strategically transition you from what you need to change, to what you want to change to a level of self-sustainability, fulfillment and manifestation. Your relationship will continue, but on a much broader and personal level.
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Simplicity expert and Micro Business Therapist™ A.Michelle Blakeley is the curator of the online magazine, Micro Business Therapy. She helps new and seasoned entrepreneurs align their purpose, principles, priorities and practices for accelerated growth. Minding the gap between your personal and professional life™ Connect with her on Twitter at @simplicityinc