How much candy did you buy last Halloween? In an article published on lifescience.com , in 2011 “According to Susan Whiteside, vice president of communications at the National Confectioner’s Association (NCA), confectionery sales for Halloween in 2011 in the United States was (expected to be) $2.3 billion — a new record.”
“As you might have suspected, Halloween is “the largest confectionery holiday,” Whiteside said, followed by Easter, the Christmas/winter holiday, and finally Valentine’s Day.”
In 2009 “nearly 90 million pounds of the candy sold during Halloween week was chocolate”, according to www.nielsen.com. This statistic is referenced frequently and appeared again in a Forbes.com article.
The Forbe’s article also reported ” According to the National Confectioners Association candy sales are expected to reach $2.5 billion in sales across the US. The study shows that chocolate is the favorite Halloween candy, followed closely by candy corn (more than 35 million pounds are produced each year).” The demand for chocolate combined with climate change is resulting in a potential chocolate shortage.
One disturbing economic fact about chocolate and the possibly of a chocolate shortage, pointed out in the Forbe’s article – 50% of the global supply of chocolate is “grown in equatorial countries with Ghana and Ivory Coast, ” and added “Imagine (the globally, the economic and price impact) if there was a poor crop, a natural disaster or a health scare like Ebola … a chocolate shortage.
Watch the video above to learn about the 40% reduction in the African crop is leading to a chocolate shortage due to climate change.
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Sources: http://www.forbes.com/sites/sap/2014/10/27/is-halloween-a-trick-or-treat-for-your-business/, http://www.answers.com/Q/How_much_candy_is_sold_at_Halloween, http://www.livescience.com/16768-candy-americans-eat-halloween.html, http://www.nielsen.com/us/en/insights/news/2009/u-s-consumers-say-boo-to-store-brand-candy-on-halloween.html