An airline brings passengers to tears by encouraging loved ones to write kind messages for their family on a very special flight. KLM, a Dutch airline service, decided to embark on an interesting technique to remind people they are remembered and appreciated this Thanksgiving week by having personal notes ready on their plane seats. News Oxy shares this Thursday, November 27, 2014, how everyone seemed truly touched by the recent effort in a memory not soon to be forgotten.
Because it is a marketing strategy not often employed, when an airlines brings passengers to tears by allowing their relatives’ words to be “with” them on the flight, it’s bound to be successful. KLM Airlines was said to have made a powerful impact on the hearts of their passengers this week in choosing to post a number of kind messages from their loved ones right on their seats and headrests.
Well in advance before the scheduled plane flight, staff for the Dutch flying service reached out to the friends and families of a number of their passengers. In the process, they urged them to compose a surprise letter for their loved ones during the flight. By the time they got ready to find their allotted seats, they would come across the kind, heartfelt message.
Needless to say, adds Food World News this morning, the idea was a tremendous success. Passengers were indeed brought to tears after reading the words from their loved ones. While many of us do take the time to say thank you and be grateful for all that we have during the Thanksgiving holiday season, sometimes seeing how much we are remembered and appreciated in writing can make a world of difference.
This endeavor proved a bit of a challenge to airlines staff, who were said to have done their best and hurry to have the letters all ready by the time the plane arrived at Schiphol Amsterdam Airport. Yet all the hard work and thought paid off in the end by the time passengers made it to their personalized seats.
The kind messages themselves were said to be written by a variety of family members and loved ones, from siblings and parents to children and grandparents. While the staff was no doubt happy with their holiday ploy, they were said to be a little shocked at just how successful their marketing strategy was, even bringing their airline passengers to tears.
With competition continuing to be fierce among international airlines and flying commerce still struggling in the economy, perhaps movements that pull at people’s heartstrings such as these are very good ideas. No doubt heading to a busy business meeting or perhaps just taking a short plane ride to visit family, it is certain that receiving an unexpected letter of love on a plane seat is always a welcome gift.