Life hasn’t ever been as easy as Staples’ “easy” button, but it looks like Amazon is making a good attempt. According to TechCrunch on March 31, the company has debuted new hardware, the Dash Button, allowing you to order simple products with just the touch of a button.
The Dash button is a physical button that has an adhesive backing and hook holster to allow you to put it wherever is best for your needs. Right now the button is branded for several different products and will be coded to order just that product. So say you get a Tide-branded Dash: You mount it on your washer and simply press the button when you’re running low on laundry detergent.
The hardware takes one-click ordering, which Amazon introduced nearly two decades ago, to the next stage. Now, instead of going online to order, or scanning in the product with last year’s Dash remote scanner, all customers need to do is press one real-life button. It seems like the company is hoping to make consumers more prepared to help themselves. Rather than completely run out of detergent, which would warrant a trip to a store and not an Amazon order, the consumer can set the Dash in a place that makes it incredibly easy to remember when an order is necessary.
If you have some young ones who happen to love pushing buttons, it’s also not a disaster if they come into contact with the product. According to Amazon, once you press the button, no other button-presses will trigger an order until the initial order is sent. If you happen to push the button by accident at all, the orders can be managed through the Amazon app, where you can also make sure multiple orders are delivered if necessary.
Right now, basic goods are available to be ordered through the button which include 18 items, including toilet paper, juice, coffee, dog food, cleaning supplies and personal grooming products, though the list will likely expand with more user feedback. Right now, only Amazon Prime customers are able to access the product, but they must first request an invitation. For now, the company is expecting to send a maximum of three buttons to each home.