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Champagne still reigns supreme for New Year’s Eve, but according to a new survey by Wakefield Research for Moet & Chandon – the official champagne of New Year’s Eve in Times Square – Americans want to celebrate with a bottle of champagne for more than just the start of 2015. While 58% of Americans, and even more Millenials (76%), are likely to celebrate New Year’s Eve with a champagne toast this year, The Moet & Chandon Champagne Life Survey reveals that Americans celebrate life’s moments year round with a stylish choice, champagne!
Moet & Chandon is touted to be the world’s most beloved champagne, so says Thomas Bouleuc, Vice President, Moet & Chandon US. According to Bouleuc, there is one bottle opened every second somewhere in the world.
According to Champagne Life Survey, 77% of Americans believe life would change and be more fulfilling if they lived each day as if it were New Year’s Eve. This includes having less stress in life (35%), being happier (29%), and focusing more on the small things (25%). What are the moments in life that need a champagne toast?
- Aside from New Year’s Eve, 65% of Americans feel a lot of special moments in life deserve to be celebrated with champagne. This includes checking an item off of their bucket list (25%), losing 10 pounds (23%), or a family member or friend announcing a pregnancy (21%).
- And there’s more that Americans want to celebrate. Aside from a New Year’s Eve party – Americans feel a housewarming party (36%), the first night of a vacation (31%), and a girls’ or guys’ night out (20%) should be celebrated with a bottle of champagne.
- Best of 2014. Favorite inspiring moments tend to be deeply personal. Celebrating a personal milestone or achievement (22%) tops the list of Americans’ favorite moments of 2014, followed by taking a trip or vacation (19%), and experiencing an intimate moment with a loved one (14%).
With New Year’s Eve and the most iconic toast of the year quickly approaching, The Survey also unveiled how American’s will be celebrating the holiday this year:
- Champagne Casual. Celebrating life’s many joys means you don’t need to stress about dressing up all the time. Nearly half (48%) of Americans plan to wear jeans and a T-shirt on New Year’s Eve. 28% will dress even more casually, wearing pajamas to ring in the New Year.
- Here’s to You. The attire may be informal, but some NYE traditions remain strong. Some 42% are most likely to toast to family this New Year’s, followed by health (28%), and love (14%).
- New Year’s Eavesdropping. Does what you toast on New Year’s Eve say something about who you really are? If so, Americans would most like to listen in on a talented toaster with historical relevance, specifically a famous historical figure (50%). But eavesdropping on a New Year’s Eve toast by the currently famous would be fun too, including a celebrity crush (17%), and the President (15%).
And, what about New Year’s resolutions:
- High Tech Resolutions. It’s no secret, technology can be a distraction. Americans’ top tech resolutions for 2015 include; spending less time on social media (18%), watching less reality TV (14%), and texting less, calling more (13%). Ironically, Millennials appear to be even more dedicated to kicking their digital habits – with 34% considering a 2015 resolution to spend less time on social media.
- Hello, Guilty Pleasures. Why set yourself up for failure with a doomed New Year’s resolution year after year? If Americans could do away with one of the more typical New Year’s resolutions – working out more (27%) tops the list, followed by getting a new job (27%), and eating healthier (19%). Again, Millennials show their generation’s unique perspective with this question. Among Millennials, saving money (27%) tops the list of New Year’s resolutions they would most like to toast goodbye to this year.
As the official champagne of New Year’s Eve in Times Square, Moet & Chandon will honor 2014 by giving the Official Toast of the night, seen by more than 1 million spectators on 7 giant video screens including the one atop One Times Square, directly below the New Year’s Eve Ball. Whether big or small, Moet looks forward to raising a glass of champagne to celebrate the most inspiring moments of this year, as well as those to come in 2015.
And a toast, to all of you, for a great 2014 and an even better 2015.