If Apple iOS is the regime, then Android mobile device operating systems are the last line of defense against tyranny; but it seems they are perpetually in the infant stage, with many wrinkles yet to be ironed out.
Google Play Store desktop client Raccoon seeks to narrow the gap between Apple and Android mobile device capability.
In the world of mobile devices, Apple and Android (Google) battle for supremacy. Anyone familiar with Android knows it currently has cornered the market as the affordable alternative mobile device option compared to Apple’s iPhone and iPad; but with that affordability comes sacrifice.
Apple mobile devices running on Apple’s iOS access apps through the Apple Store, while Android mobile device operating systems use Google Play. More often than not, many applications accessible through either store function seamlessly on a wide range of Apple’s products while only working on a select few premium Android based devices.
Application marketers and developers alike have found a niche industry in the device compatibility differences between the two brands. Examples can be seen with applications like Polaris Office and Docs to Go, apps designed as word processor alternatives for those unable to use Microsoft Office Mobile.
Many newly initiated Android users ecstatic over saving money, in some cases $300 to $400 in savings, purchase an Android mobile device, fire up their new tablet or smart phone, access the Google Play Store, and attempt to download a vital app necessary for the device to serve its intended purpose only to see the message “This app is incompatible with your device.”
This is where Raccoon comes in handy.
Developed by Onyxbits, Raccoon is a software program Android users can access through a desktop PC that enables them to download Google Play Store apps and then transfer them to their smart phone or tablet.
What does this mean for Apple?
Part of the enthusiasm driving the digital era comes from innovative applications spawned out of open source development. While Apple has always encouraged independent developers to submit their apps to the Apple Store, affordability can be a major hurdle for up-and-coming developers to spur innovation as Apple releases costly new products.
Facebook creator and CEO, Mark Zuckerberg, made waves in a candid 2012 interview with his controversial statement slamming Apple and its marketing ideology for fetishizing overpriced tech. “What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper”, vented Zuckerberg.
In addition to providing more affordable products than apple, Android operating systems also allow for much more freedom in respect to independent development. Android users often input custom ROMs to their devices to enhance performance and functionality through a process called rooting. Once flashing a custom ROM however, the smartphone or tablet is no longer able to access the Google Play Store, forcing the user to only download applications from the Google Play Store via their PC with programs like Raccoon.
There is no denying the Android app industry is shaky as programmers and innovative startups struggle with the challenge of bringing their experimental concepts to market in the Google Play Store in a way that’s compatible with all Android devices. However, the merge between mobile commerce and retail has become more relevant during the holiday season.
Brands like Fitbit and Striiv that make wearable devices to track sleep patterns, heart rate, calories burned, fitness goals and even provide caller ID, are trending both online and in the real world among gift givers.
The problem is some of the most fun and innovative alternative digital devices entering the market today (i.e., smartwatches and digital wrist bands) are no more than paper weights without being able to sync with the mobile apps designed for their intended use.
If you are one of the many people unwilling to pledge your allegiance to the social stratum that comes with paying an Apple ownership premium, but you find yourself with the burden of getting an incompatible app to work on your Android device, programs like Raccoon provide an appealing solution outside of buying the latest mobile phone edition or returning your new smartwatch to the store.