I tend to wonder (among other things, but let’s be specific about movies here) if I’ve reached the point where I spend more time anticipating future films than in enjoying current or classic ones?
Certainly I’m very much looking forward to Joss Whedon’s “Avengers: Age of Ultron”. Even Young Son (whose standards are considerably more stringent than mine . . . don’t blush, Young Son. You know it’s true) is admittedly hooked. And frankly who could blame him. Whedon’s previous Avengers film has pretty much become the gold standard by which the current crop of superhero action pictures are judged. And all indications are that next year’s “Age of Ultron” is going to raise the bar. Even people involved in other Marvel character films are beginning to get nervous.
(Quick aside: I learned where “Breaking Bad” director Michelle MacLaren has been tapped to direct the “Wonder Woman” movie. Certainly not a Marvel character, but I’m expecting interesting things from her on this project.)
I mentioned “all indications” because it seems to me that hardly a day goes by where we’re not presented with some news item concerning “Age of Ultron”. Trailers . . . interviews . . . shots of the stars on various red carpets. If a price tag was somehow attached to this, “Age of Ultron” could well break all box office records months before it even premiers. I suspect that, by the time I sit my tush down in the theater, practically every detail of the plot will be known, not to mention all the important action scenes memorized.
Too much? Overkill? I have worries, pumpkins, even though I suspect all this coverage won’t make a dent in the film’s profit line (and Whedon could afford to purchase California . . . although why anyone would want the property is beyond me).
Perhaps it’s all a symptom of the times. Think of “Gone with the Wind”, another heavily anticipated movie. If it were being lensed today would we end up familiar with each and every outfit Vivien Leigh wore? Would “Frankly, my dear, I don’t give a damn” be on t-shirts and the lips of office workers long before the premier? Would the studio be pressing for a sequel?
(And dear God don’t get me started on “Scarlett”.)
I certainly can’t damn the enthusiastic efforts of the Marvel/Disney PR team, but I do have concerns. Will we have any surprises left by the time the lights dim? Of course practically everyone had already read “Gone with the Wind” before it hit the theaters. But still . . .
I have been trying to stay away from most of the “Age of Ultron” hype simply because I hope to find some surprises when I actually see the film, It may be difficult, though, seeing as how every stop is being pulled to keep the film on everyone’s mind. But this might well end up being the first time a movie was completely seen and examined before its release.
From an anthropological and sociological viewpoint it’s an interesting concept.
From the point of an old fogey film buff, though, it’s a bit disturbing.