It is almost normal that a company makes manufacturing claims that later prove untrue.
Several automobile manufacturers had to recant fuel economy claims, and recently Red Bull offered to compensate Red Bull consumers with coupons or more Red Bull because their product will not really make you “fly.”
No one really thought the issue offalse of unsubstantiated product claims would make their way into the world of hockey.
At least until Sporting goods company Bauer has agreed to stop claiming its hockey helmets protect players from concussions after the Competition Bureau challenged the claim.
Testing Bauer had done for the RE-AKT helmet was “not adequate and proper to support the marketing claims,” the bureau said in a recent statement.
“The science behind concussions in sports is still in its infancy, and the role that any hockey helmet can play in protecting players from concussions remains unclear,” the statement said.
Bauer co-operated fully with the bureau’s investigation, agreeing to remove or change the wording on all RE-AKT packaging and advertising. The company also agreed to donate $500,000 worth of hockey equipment to a Canadian charity involved in youth sports.
“The bureau takes representations to the public about performance claims that are not based on prior adequate and proper testing very seriously, particularly when they relate to the health and safety of consumers,” spokesman Matthew Boswell said.
It’s the ‘Re-Akt’ helmet series only, and these are elite level helmets selling for $300 or more…..typically worn by older kids and adults.
“They are very high-quality helmets, that offer superb protection as well as comfort, lightness, , but could not pass the safety test.” said on blogger criticizing the ruling.
Bauer remains one of the top equipment manufacturers in the world and has a sterling reputation.
It is not uncommon to see entire youth hockey teams with Bauer helmets and equipment.
Still head injuries are a worry for many parents.
Concussions are an epidemic in the game of hockey, and they’re on the rise. As we learn more about the long-term effects of brain trauma, it’s clear that the sport of hockey needs to do everything it possibly can to prevent these incidents, to slow this climb, to ensure its athletes lead long, happy and healthy lives long after they’re done playing.
It’s is clear that wearing the standard hockey helmet simply isn’t enough. They aren’t concussion-proof and with the protective gear worn by young players today. It appears that head injuries could become more widespread.
Jamie Marcovitch, a hockey dad whose sons, 6 and 4, play in Ontario’s North York Hockey League, has developed what he calls the first concussion-proof helmet and several others are developing a similar product to cut down on head injuries.
One thing is sure.
Because of the new intense interest in keeping youth players from experiencing concussions, a new product will be developed sooner rather than later.