There are several toys and games on the market that promote characters and stories surrounding holidays such as Valentine’s Day, Easter and Christmas. However, although everyone celebrates a birthday this unique and special day has never been supported by characters or a mythology similar to other major holidays…until now via BirthdayLand! According to the official press release that describes the creative background of the brand:
Everything that makes a birthday celebration special is created in BirthdayLand: the candles on your cake are made with special wax from the Candlewaxy River; the colorful paper wrapped around a gift grows on trees in the Gifting Garden. Our characters, The Birthdaykins and the Huggaloons help create birthday goodies and keep BirthdayLand running smoothly. Together they will take you on an adventure through the biggest and greatest party you can imagine, where you can slide down an ice cream mountain or ride a purple unicorn! All you have to do is close your eyes and make a wish. When you blow out your candle, your wish travels up to BirthdayLand where all of your wishes can come true! The adorable characters of BirthdayLand, the Birthdaykins and the Huggaloons, will be the first physical products on the market and they are currently available at Toys R Us.
The “Birthdaykins” are delightful birthday-themed plush toys that retail for $12.99. Birthdaykins are cheerful inhabitants of BirthdayLand that make it possible to celebrate anytime and anywhere…even if it’s not your birthday! So far there are eight Birthdaykins and all of them are specialists of a particular aspect of parties. For example:
• Frosting is a cake master.
• Candy makes delicious sweets.
• Hatty makes sure everyone is properly dressed for a party.
• Prezzie delivers presents.
• Cupcake makes the best cupcakes in BirthdayLand.
• Jester makes everyone smile and laugh.
• Candle makes magical candles.
• Rainbow brings color and life to everything.
BirthdayLand is also inhabited by the Huggaloons, six busy helpers in BirthdayLand. The Huggaloons are soft, lovable plush toys that resemble balloon animals and retail for $16.99. Like the Birthdaykins, each Huggaloon has a unique personality and specialty when it comes to parties. For instance:
• Bouncy is a pretty pink elephant who welcomes everyone to BirthdayLand.
• Stretchy is an orange giraffe who watches over BirthdayLand since she can see everything when she stretches her long neck.
• Floaty is a friendly alligator that protects BirthdayLand and helps anyone who needs assistance.
• Shiny is a baby lion who wants to be king of the jungle when he grows up.
• Drifty is a purple horse who loves to give fun rides.
• Sky is a bright blue dog who loves to run, fetch, and float up high in the clouds.
Combined, the Birthdaykins and Huggaloons comprise fourteen unique characters who are dedicated to promoting birthday celebration and fun!
These adorable plush characters are also featured in the BirthdayLand app, where you can play birthday-related games and activities anytime. The beautifully animated app is free at the iTunes App Store, Google Play, and Amazon Apps. The BirthdayLand app is features two free activities. The BirthdayLand plush toys, The Birthdaykins and the Huggaloons, also feature secret codes that unlock two additional games within the app. The free download includes:
• “Balloon Pop” – spell words by finding letters inside floating balloons and placing them correctly in the word below.
• “Birthday Countdown Clock” – countdown birthdays for up to 5 different family members, friends or pets; whoever has a birthday to remember and celebrate!
The remaining games and activities are unlocked by using the special code that comes with the purchase of a BirthdayLand toy, or by entering the special code printed on the in-store BirthdayLand display, both available at Toys R Us locations. The app is appropriate for children ages 3-7.
“BirthdayLand” is the first venture launching under the brand Digiplush, an innovative new toy, app, and entertainment company that features brands which are designed to enhance children’s play experience through high-quality physical toys and mobile apps for smartphones and tablets. Digiplush brands contain compelling backstories that can be translated for all entertainment platforms, advancing the company’s tagline: “Toys, Apps and Fun – All In One!”
For more information about the BirthdayLand brand visit:
Official website: www.BirthdayLand.com