UPDATE: “American Sniper” grabbed a Martin Luther King Jr. four-day record in fine fashion with a whopping $105.3 million. What is really surprising is that “Selma” did not get a holiday boost.
Even with free screening, “Selma” did not get an Oscar nominations boost either. Controversy aside, which happens every Oscar cycle, this may be a reason of the LBJ angle and less about the award nominations.
But, with the NFL championships playing out, that did not seem to hurt the business for “American Sniper.” But, the three-day regular weekend numbers got dropped a bit, $89.5 million (that is down from $90.2 million). Deadline noted a 30 percent drop on Sunday from Saturday.
Some may think this is a record for all-time and every month and that is not the case. Oftentimes, it sounds that way.
EARLIER: The box office got a belt of the male audience and it helped make “American Sniper” huge.
“American Sniper” blew away the box office over the weekend and set a new standard for the month of January. Clint Eastwood and Bradley Cooper teamed up and won big. This is actually the fourth week out for this move and in limited release, this was doing well. Now, in expansion, the masses spoke.
Fresh off six Oscar nominations and all the buzz that goes with that, “American Sniper” took the three-day opening January record with $90.2 million. It will also smash the Martin Luther King Jr (four-day) holiday record with an estimated $100 million possible. That is simply amazing and now January can boast a blockbuster.
The former record-holder is “Ride Along” with $41.6 million for a three-day weekend. Now, that didn’t seem to help the overall box office as the year played out. And shortly after a few weeks, that movie was forgotten. That will not happen with “American Sniper.” “Ride Along” took home $48.1 million over the four-day holiday.
With “Ride Along,” the female audience drove it, while “American Sniper” was fueled by all ages and demographics. However, many males, who do not go to movies on a regular basis, showed up to this one. Much like “Lone Survivor.”
The Wrap backs up the male audience well. They noted that the film saw a 57 percent male crowd. Of that, 67 were over the age of 25.
Being in the Oscar spotlight will help this along the way. It started out strong on Thursday night with a $5.3 million haul and then exploded on Friday and took in a January record for that day ($30.1 million).
On Saturday, it stayed hot and packed theaters across the country. Warner Brothers had to take a bow here, as well as the marketing team and those trailers. Rarely do they push people like these ones did. They told just enough and built on the drama, instead of giving too much away.
The final will need to be adjusted later since Sunday in the states can play with the numbers. First, it being a NFL championship day. The demographics are likely many of the same people. The movie is adapted by Jason Hall. It is the story of U.S. Navy SEAL Chris Kyle. It hits all the spots that make for a huge movie.
Keven Hart and his “The Wedding Singer” was strong but way, way back. So far back that is may get lost in the shuffle, as will “Paddington.”
Meanwhile, “Selma” should have been boosted by this holiday, but so far, that is not happening. A little Oscar drama did not help this one, while helping “American Sniper.”
Since January is not one big blockbuster weekend after the other, a win from a good movie would be easy. But, it is not every year one gets a movie of this critical acclaim in the month. Perhaps it will change a few minds.