Instagram has followed its older social media cousins, like Facebook and Twitter, into the brand marketing business. Garnering a large following and plenty of likes for your Instagram photos can mark you as an “up and coming” artist and build your brand quickly and inexpensively, compared to traditional marketing methods.
For those out of the loop, Instagram is a photo-sharing website owned by Facebook. You take a picture, apply a filter (if you want) and post it to the website. It is quickly and easily done from your smart phone or tablet, and best of all, you can actually buy Instagram followers.
Instagram is growing by leaps and bounds and boasts some very impressive stats:
· 300 million active users (70% outside the US)
· 30 billion total photos posted
· 2.5 billion Likes per day
· 70 million photos uploaded per day
“We’re seeing a lot of people coming in the fashion world, a lot of people coming in, in the youthful teen’s world, and a lot of people internationally as well,” Kevin Systrom, CEO of Instagram, said to CNBC.
Because Instagram is a strictly visual medium, it presents both challenges and obstacles for companies that want to use the social media platform to advertise its business. As the old saying goes, a picture can say a thousand words. Pictures are more interesting and memorable than dry text, but making the most of your photos, without turning them into overt ads, can be difficult.
The metric for successful photos on Instagram is the number of likes they have, the more likes the more popular it is. By making your content popular, you will generate interest in it, which will garner more likes and more followers. The higher the number of likes your picture has, the more people will see it and it will appear more interesting to people who view it.
To reach a worldwide audience, you need to attract followers. Traditionally, gaining followers is a slow, time-consuming procedure. Most modern businesses wanting to jump into advertising with Instagram don’t have the time to increase its base. If you buy Instagram followers, you can jump-start the exposure of your brand. Not all followers are created equal, however.
Fake and automated accounts, commonly referred to as ‘bots.’ A bot is a simple program that can be used to pad your follower count or post more likes for your photos, but there is a major problem with bots. Instagram watches for these programs and squashes them when they find them. If you posted a photo that goes from 300 followers and 3,000 likes to 2 followers and 15 likes, the tech crew at Instagram found a bot. Your business suffers because it will be harder to get likes in the future and you gain a reputation for padding your like count.
Real followers are more expensive, but available. Companies pay individuals to like certain topics, companies and photos. The more reputable the company is, the quicker they can boost your numbers and make your posts seem more attractive to the casual browser. The more attractive your company is, the stronger your brand becomes.
The entire reason a company has an advertising budget is to generate revenue. If you can get real users to share and like your content, you will keep your brand relevant in the competitive market that typifies today’s business world.