Jingle Punks, a music licensing and publishing company, is behind the music in a very popular Meow Mix commercial from earlier this year. Their founder and CEO, Jared Gustadt, sat down with The Drum to explain why. His explanation came just in time for last night’s premier of “Grumpy Cat’s Worst Christmas Ever,” and, of course, has to do with cats ruling the Internet.
The Meow Mix commercial has more than 1.5 million views since it debuted back in August, and features cats dancing in a nightclub environment to an electronic dance rendition of the traditional Meow Mix jingle. Its popularity, according to Gustadt, is because, “Cats have always run the Internet. It’s a fact of life.”
He compared putting cats together with popular music genres in videos to a nuclear bomb wrapped in dynamite in terms of the impact they make. And he’s right; cats do tend to make a huge splash, especially when they do their thing right. From Caturday to LOLcats, they’re just everywhere. They’re so popular and ubiquitous that it surprised Tim Berners-Lee, the (true) creator of the Internet.
Grumpy Cat herself would just be another cat if it wasn’t for how popular cats are on the Internet. She wouldn’t have had the opportunity to make her own movie, because nobody would care. Grumpy Cat is a result of cats ruling the Internet.
Gustadt went on to tell The Drum:
“No one knows where cats actually come from or if they’re real animals, all we know is that they live on earth and people like them a lot. So we paired them with two of the world’s most popular music genres right now – EDM and country – to create the layer of entertainment that great online content demands today.”
And, voila! A recipe for success, at least when it comes to selling cat food like Meow Mix. Or doing, well, pretty much anything catlike.