Happy 393rd Thanksgiving Day America! Did you know that Thanksgiving Day, referred to by many Americans as “First Thanksgiving” was originally celebrated by the Pilgrims and Colonists after their first harvest in the New World in the year 1621 when they invited the Wamponaog Indians to their autumn harvest feast?
COLLAGE OF GOOGLE’S DOODLES PAST
As founder and blogger of myblog.AllThingsDigitalMarketing.com, a collage of “Thanksgiving Google Doodles” past and analysis of Google’s basic design structure over the years is posted and will be posted onto the photo section of this article later today. Besides the Google logo differentiating itself from the other search engines (e.g., Yahoo, Lycos, HotBot, etc.) it symbolizes uniqueness and mold-breaking vision. Below are Google’s Thanksgiving doodles from the very first doodle in 1998 through present (will be updated with 2014 when ready).
The very first Thanksgiving doodle was posted in 1998 (see collage above, lower right). Note how the clean, conservative signature Google logo design breaks all the conventional rules of branding and logo design. Ruth Keda , graphic designer of Google’s doodle, created one of the most recognizable logos (within a few years, Google’s logo became as popular as NBC proud peacock and the CBS eye, also known as the “Tiffany Network”). Below are examples of standard branding rules Kedar obviously ignored:
• Don’t incorporate more than 2 bold colors (Google uses 4 bold colors, playing with colors created a very child-like, playful yet bold design);
• Never over-kern letters (Google has excessive, uneven spacing in-between letters. Even though they have made a few changes (the latest in May 2014) the spacing is way off and obvious to the naked eye);
• Stay away from simple, elementary fonts (The original choice was the world’s most popular typeface — “Times Roman;” However Google’s simple, chisel-style “Catull” typeface was selected for the subtle, sophisticated sans-serif design which incorporated old world writing style (e.g., chisel and quill) with new age digital.
Google signature brand elements remained unchanged for the first Thanksgiving doodle (1998) with the exception of an exclamation mark and cartoon-like turkey, respectively at the very end of the word Google.
From a market branding perspective, Google doodles illustrate how breaking rules can be very effective — violating traditional guidelines of logo brand management yet not minimizing Google brand equity. Interestingly, Google’s Thanksgiving doodles gradually integrate design motifs within the Google letters (e.g., doodles from 1999 through 2002).
Beginning with 2003 to the present, Google doodle design integration spread to multiple letters with some doodles entirely replacing actual letters — particularly with the 2008 cornucopia and in 2010 Google doodle’s entire letters were replaced with food servings from the design by Food Network’s Barefoot Contessa, Ina Garten.
Can you think of other brands who have broken the rules with their logos and still maintained their brand?
Do you think breaking the rules for logos would work for other brands?
Here’s the 2014 animated Thanksgiving doodle. Enjoy!
Click here to enjoy the 2013 animated Thanksgiving doodle.
Thanksgiving is celebrated on the fourth Thursday of November in the United States and on the second Monday of October in Canada. Although Thanksgiving is celebrated by many in religion and cultural traditions, it is also a world-wide (non-religious) celebration.
Our 16th President of the U.S.A., Abraham Lincoln, declared Thanksgiving Day a national holiday to be held annually in November during the Civil War (1863). Although New York became the first of several states to officially adopt an annual Thanksgiving holiday in 1817.
Not surprising, many Native Americans as well as other individuals disagree with the way Thanksgiving is mentioned historically particularly in text books, school classrooms and other periodicals. They believe millions of deaths resulted from the long and bloody war between Native Americans and European settlers and call Thanksgiving a “day of mourning.” A History.com posting , reports that since 1970, protesters have gathered on Thanksgiving Day at the top of Cole’s Hill, which overlooks Plymouth Rock, to commemorate a “National Day of Mourning.” Similar events are held in other parts of the country.
THANKSGIVING AND BLACK FRIDAY SHOPPING
This Thanksgiving for sure many will eat, drink, and sleep while others will shop till they drop for many things. Shoppers especially shop for many electronics, smart phones and iPhones.
Samsung usually advertises their new products and for sure many will consider the latest Samsung Notebook 4 (released in mid October).
So be on the lookout for discounts if you are interested. Not surprising, iPhones will not have discounts.
Phone companies offer no-finance monthly plans with a slight discount if you lock yourself into a 2 year plan. Since many are not opting for cell phone lock-ins, you may find great deals for comparative, non-Apple products.
WHAT ARE YOU DOING THANKSGIVING DAY?
If you plan on being in New York City, there’s always the Macy’s 88th Thanksgiving Day Parade . But brace up, according to a recent accuweather post, East Coast Storm to Snarl Thanksgiving Travel.
“… an increasing likelihood for a swath of heavy snow stretching from eastern Pennsylvania through New York’s Hudson Valley and across much of New England before all is said and done. Some places across the Hudson Valley and New England could even have snow totals exceed a foot.”
The strength and how quick the storm departs will determine any impacts on the balloons in New York City’s Macy’s Thanksgiving Day Parade. While winds will be lessening during the day, winds that could prove to be too strong to allow the balloons to fly would howl on Thursday morning if the storm is slower to depart.
This year, the band, American Christian rock band from Seneca, South Carolina, NeedToBreathe, will be performing. The band is composed of Bear Rinehart (lead vocals, guitar, piano), Bo Rinehart (backing vocals, guitar), Seth Bolt (backing vocals, bass). To date, NEEDTOBREATHE has released five studio albums: Daylight (2006), The Heat (2007), The Outsiders (2009), The Reckoning (2011), and Rivers in the Wasteland (2014).
• Macy’s Thanksgiving Day Parade 2014, TimeOut
• NEEDTOBREATHE to Play at 88th Macy’s Thanksgiving Day Parade </a>, Urban Christian News
• Ruth Kedar On Designing the Google Logo, Google BlogoScoped
• 010 Reasons Not To Spend Thanksgiving with your Family , Babble by Disney
• 5 Tips for Viewing the Macy’s Thanksgiving Day Parade , LuxeAdventureTraveler
• How to do Thanksgiving without Family , Elephant
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