Students at two Colorado universities will be offered a chance to get paid this week to watch a four-minute undercover video of alleged animal cruelty at factory farms and slaughterhouses.
The payout – $1 – is hardly enough to help with tuition costs, but the sponsoring Farm Animal Rights Movement (FARM) has a different kind of payoff in mind.
“Pay per view” is part of what the non-profit FARM calls an increasingly popular tactic employed by animal activists in which people are “incentivized” to learn how their food gets from farm to table.
FARM (www.farmusa.org) has customized a truck equipped with eight integrated TV screens to accommodate 32 simultaneous viewers with headphones. To date, the group says more than 250,000 people have seen the video – nearly 20,000 midwestern college students already last fall semester.
The truck will be on the Colorado State Univefsity campus (Lory Student Center Plaza) from 10 a.m. to 3 p.m. today and Tuesday, and the University of Colorado-Denver campus (the plaza between the Tivoli and King Center) from 10.a.m. to 3 p.m. Wednesday and Thursday.
The main goal of FARM is to get viewers to to decrease consumption of animal products and work towards a vegan diet.
According to a press release from the group, which is headquartered near Washington D.C., the USDA reports that nearly 10 billion land animals are raised and killed every year in the U.S. alone.
“Consumers have the right to know where their food comes from, and the 10 Billion Lives Tour will expose people to the harsh reality of animal agriculture,” said FARM’s executive director, Michael Webermann. “Viewers often tear up or become angry after watching the video.”
A spokesman, Kezia Jauron, added: “This film is pretty typical of industrial farming.” She said there has been some pushback from agricultural groups.
A spokesman for the Colorado Cattlemen’s Association, executive vice president Terry Fankhauer, could not be reached for comment. In the past, agricultural groups have criticized undercover investigations of farm and ranch practices as sensational and self-serving.
Animal Tracks – (Snippets from the world of animal news) – Interested in playing with cats over the internet? According to an article in the Salt Lake Treibune, the Humane Society of Utah has set up in a room of its shelter three remote-controlled cat toys that people can control through the iPet Companion website;
Visitors to the site wait their turn for a two-minute session that gives them control over the toys, and a surveillance camera to watch the cats play. Once the session is over, you can get back in line for another turn,
The Murray shelter launched the new feature last week and hope it will dispel the myth that a shelter is “a sad, depressing place” and shine special attention on cats who tend to get passed by, said spokeswoman Deann Shepherd.
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