Named one of Time Magazine’s Top 100 Toys of All Time and with over one billion sets sold over the past 60+ years, Colorforms Brand is debuted an all new line of Colorforms vinyl stick-on playsets at this year’s New York International Toy Fair. The initial Disney launch includes mega-hits such as Disney’s “Frozen” and “Doc McStuffins”, Disney Pixar’s “Cars”, and Marvel’s “The Avengers” and “Spider-Man.”
New features in Colorforms include glow-in-the-dark, glitter, magic reveals, and even some with sound effects, and record and play back capabilities. These sets also embody packaging innovations and smart storage for small pieces, as well as dynamic backgrounds to enhance the play. In 2014, the nostalgia brand was acquired by Colorforms Brand LLC, a subsidiary of Out of the Blue Enterprises, a leader in children’s education media.
“The Colorforms brand has been a trusted institution on the toy aisle for over 60 years,” said George Vorkas, President of Colorforms. “We are so thrilled to collaborate with one of the most trusted brands in family and children’s entertainment to introduce amazing innovations and never-before seen playset features to stretch the imagination for children and families like never before.”
New items for Fall 2015 include:
On the Go Assortment: Includes 3 Colorforms sheets (24 Colorforms total!) and a two sided fold-out background with pocket storage – also reusable and re-sealable!
Take a Long Assortment: Includes 4 Colorforms Sheets – one sheet to include special feature such as Glow in the Dark/Flocked/Sparkle (36 Colorforms total!) a multi-fold, built-in backer card with re-closeable storage for Colorforms sheets. Complete with pocket storage, reusable backer card, and a handle at the top,
Create a Story Boxed Set: Includes an easel play area that folds out from the box, reusable box storage, 6 large Colorforms sheets – one sheet to include special feature such as Glow in the Dark/Flocked/Sparkle (48 Colorforms total!) and 4 backgrounds in a closed box.
Colorforms Roll and Play Story Creator: Includes six scrolling backgrounds, re-stickable Colorforms pieces, and the ability to record and play back your voice and original story, along with sound effects. Comes in a clamshell roller with a handle.
Colorforms Big Wall Playsets: A large sheet that sticks to the wall that includes a Colorforms background and 12 large Colorforms in clamshell packaging. SRP: $29.99.
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