In today’s fast-paced world, small business owners are even more hyper-connected and overloaded with information, choices, and distractions. One of the hardest things to determine is whether you’re on the right path or not. Great work requires taking risks. Couch Sessions offers practical information, new perspectives and quick tips to help point you in the right direction.
Are you a struggling, frustrated or just inquisitive small business owner? Got a question you just can’t seem to find the answer for? Please submit your small business questions here. Be sure to bookmark and check this page each week, your question and the reply could appear right here in “Couch Sessions” for entrepreneurs and small business owners. This week on Couch Sessions…
How does one deal with stress and personal relationship? I almost divorced my husband over my start up. Elena Zuban, charmsafe.com
I’ve been with my husband for over 25 years. Surely we have had our fair share of issues while running multiple businesses. I also know of friends and associates who couldn’t find a comfortable and acceptable happy medium. Although every marriage is different, I do know if there are weak spots in the marriage before you start a business, the weak spots tend to get exasperated. And unless you are prepared to deal with the weak spots and work through the affects starting and running a business can have on a marriage, it will undoubtedly push you both to the limits.
I’m not a marriage counselor, so I speak from experience. I would suggest you start with an open and candid conversation about each of your concerns and feelings. Don’t judge, but acknowledge each other’s contentions. Figure out a way to address the issues, so that both of you benefit. Set some boundaries and priorities and do your damnedest to stick to them. A little mutual empathy, support and consideration goes a long way.
Be sure to check out my recent article, “What 25 years with my husband taught me about business”
What if the business that you love is getting great publicity, looks very promising but yet not bringing enough money short-term? Elena Zuban, charmsafe.com
I know from experience, although publicity is great, it doesn’t pay the bills. The key is to figure out how to leverage the publicity into paying clientele or financial supporters and making sure you are highly visible to your target market. Without knowing more details about your business, it’s difficult to discuss revenue streams and pricing. However, your app looks like it would work well with and compliment dating websites and other apps. Your markets overlap. Perhaps you could have a conversation with decision makers of dating websites about collaborating or cross-promoting services on your respective websites and apps? In addition, you may want to consider promoting your app on college campuses and maybe sponsoring or marketing your app at Spring Break events.
Also, I know your site says that you are currently in the “beta” phase, but when will you start charging to download the app? Is there a 200-day trial or 7 day trial? The home page states both.
As the mother of a 23-year old daughter, I immediately urged her to download your app and to share it with her friends. A .99 cent download is nothing when you compare it to the value of one’s safety and well-being. Feel free to reach out to me, should you want to discuss further.
What’s keeping YOU up at night? Got a business issue you’d like some help with? Let’s talk about it! Click here or call (916) 287-1432
Simplicity expert, A.Michelle Blakeley is the source for understanding and knowing how to align your purpose, principles and priorities with simple practices. She masterfully delivers the right information with step-by-step guidance. Connect with her on twitter at @simplicityinc or read through her new online magazine, Micro Business Therapy.