In the wake of the numerous Google updates on its search algorithms, many webmasters and website owners are now lost on the right Search Engine Optimization (SEO) strategy to work with in order to comply with the updates and rank top on the search engine result pages(SERPs). Many people do not quite understand the different changes and updates and this actually creates fear, confusion and uncertainty.
Fortunately, this does not have to be the case. You can tailor a custom SEO strategy for your website and remain at the top of the SERPs for long if you follow the simple outline and tips below for your SEO campaign. Note that if you are not sure of any of the steps below, you should get advice from a reputable SEO Company that has years of experience. You can also check out the Must Read SEO Strategy Guide – Leave Behind No SEO Footprints by Spott One SEO Company.
The Effective SEO Strategy Steps for Your Website
• Understand Your Business
To start with, the person/company taking on your SEO campaign should fully understand your business or the purpose for your website. This forms the foundation of everything else within the SEO strategy. You use this to determine the content you will post on your website too.
• Keyword Research
Understanding the terms (words) and phrases that your potential customers are using to find your business online is very important in the success of the entire search engine optimization campaign. Good to note here though is that the search engines have noticed the way website owners are using the keywords to manipulate the search bots. So, have relevant content on your website to match targeted keywords.
• On-Page SEO
The next step is to ensure that your website meets the structural guidelines as set by Google. Have a simple navigation, quality and engaging content, no broken links, and fast loading web pages. At the same time, you should ensure that your website is responsive, meaning that it is viewable across different devices, from desktops to mobile phones and tablets. Again, you should leverage on Schema Markups, which help the search engines to understand information on your website.
• Off-Page SEO
Once through with perfecting your website, it is now time to take leverage on other authority websites within your niche. This means creating links back to your site from them. While at it, please avoid generic directory submissions, article submissions and social bookmarking. Also avoid paid backlinks; instead, try as much as possible to get backlinks from website owners with whom you have had communication. This helps you to avoid spammy links pointing to your website. To top it all, ensure that you have a clean link profile.
Here is the bottom line, if you want to remain relevant to your audience while also topping the SERPs, ensure that you engage the right audience with a quality website that has unique and beneficial content. This content adds value to your audience and helps you to escape any Google penalties. Remember, ensure that you create a SEO strategy that is scalable, fast and effective, driven by value, and leaves no footprints (in other words it is Google proof).