Social Media Week began in NYC this week 2/23/15, despite the freezing temps it was packed at their HQ for the 7th year in a row, Highline Stages. I learned about our short attention spans from Faris Yakob and how to conquer that in ads. Martha Stewart is still an entrepreneur boss, from her early investments, some successful some not, to creating the maker movement and it’s subsequent conferences where she flies drones. Saw emotion reading technology from Affactiva start up that Toby Daniels, Co-Founder of Crowdcentric played with. But I had more fun hearing and seeing through my friends’ eyes about SMWNYC, they experienced it for the first time and here’s what they had to say.
Shahnaz Mahmud, Writer went to Martha Stewart DIY event. Write up here, http://www.allvoices.com/article/100003564
Leah Breevort, Community Manager went to “Harnessing the Power of Hashtags: Driving Campaigns and Call-To-Actions.” Josh Decker Founder and CEO Tagboard
Let’s look at the facts. Tweets with hashtags have an average of two times the user engagement than those without 1-2 hashtags translates to 21% more engagement, but 3-4 hashtags actually reduces that to 17%. Let’s look at the facts. Tweets with hashtags have an average of two times the user engagement than those without. 1-2 hashtags translates to 21% more engagement, but 3-4 hashtags actually reduces that to 17%. So how do I leverage this information to my advantage? Harness the power of hashtags. But you’ve heard it before, with great power comes great responsibility.
The do’s of hashtag usage.
- Do join the conversation by using a hashtag. Find out what’s trending that could open your brand to a new audience. It’s a great opportunity for creativity.
- Do be authentic. Even if a hashtag is trending, that doesn’t mean you should use it.
- Be authentic to your brand. Does the hashtag really relate?
- Do use on all networks.
- So how do I leverage this information to my advantage? Harness the power of hashtags. But you’ve heard it before, with great power comes great responsibility.
Marcy Mirkin, HR Director went to “Engaging Nonprofit Clients’ in Digital Storytelling” David Bresnahan- Director of Resource Development and Marketing, Nuestra Comunidad, John Chamberlain-Marketing & Development Manager, Housing Development Fund, Inc. (HDF), Elizabeth Druback-Celaya- Director of Organizational & Community Development, Hudson River Housing, Inc., Desiree Frieson- Associate Public Affairs and Communications Advisor, NeighborWorks America, Northeast Region.
Marketing efforts explain non-profit programs. Instagram Profile, Internship program are places where we have a story to tell. Relevance, info , action and fun are key. Creating a twitter account for the building itself. CEO’s who loves to tweet are key. Facebook usage analytics and introduce staff. Multiple choice questions. 39 day challenge. Create a hashtag. Elizabeth Druback-Celaya, people able to add events and content typeform.com. Instgram hashtags, create a new dialogue about community.
Q&A: Snapchat shouldn’t use as just a job function not a full tool maybe for events. Goes away afterwards. Time of donation metrics. Direct connection between clicks to likes. Keyhole runs many hashtags.