NASCAR driver, David Starr feels like he is starting a new life in 2015.
In many aspects, this veteran racer is the new kid on the block.
2015 marks the first full year David will spend running the NASCAR Xfinity Series. Starr is back with his former truck series sponsor, Zachry and he has signed a three-year agreement to pilot this Xfinity car- hopefully to more than a few wins.
“It’s wonderful to have a three-year contract,” admitted Starr. “It’s today’s world of NASCAR racing, it is kind of unheard of. I am fortunate to have that with a great company like Zachery.
The season is off to a great start for Starr, as he captured a solid 6th place finish even after sustaining damage in Daytona, driving the No. 44 Zachry Toyota Camry.
Starr has been a driver in the truck series for a long time, but now he is back in the car.
“It’s interesting, I’ve been fortunate be in the truck series for 15 years, but I raced the the Nationwide Series a few races per year. I felt like for me, I needed to be in the Xfinity Series. In 1997, the opportunity came to me to be in the truck series. My goal was to win the championship and I got close a couple times, but the economy changed.”
I’ve heard this from numerous drivers and car owners over the years. The landscape of NASCAR and auto racing has really changed and it’s not something the average fan understands.
Starr is basically a small business trying to meet ends.
“Drivers have to bring funding and I didn’t have a powerhouse team because of funding in the truck series,” explained Starr. “So it was just better all around if I could get (where I am now) to the Xfinity Series.”
Starr goes on:
“People come to me and ask how they can attract sponsors. I have a passion for it and if you have a passion for it, you can attract sponsors. NASCAR racing as a whole works for a lot of companies across the United States. Away from the racetrack, we try to give value t oour sponsors. I do speaking engagements, I bring sponsors to the racetrack or a racing school. We want to make sure if we are spokesperson for a company, there is value there all the time.”
Starr says he also uses social media as a way to promote his sponsors and he enjoys it.
He also talked about the situation in NASCAR right now with protective barriers on the walls around the track.
“I take my hat off to NASCAR. Even before we lost the great Dale Earnhardt, NASCAR was making big strides in terms of safety. After we lost Dale, it’s now night and day difference. The technology in the race cars, the personal protection devices, the seat technology and the testing that goes into testing the racing uniforms. I think NASCAR has done a tremendous job. There is some work still to be done. They have to do everything to keep competitors safe. They are working on things right now to enhance the safety of drivers and they will always be working. You can never take the danger out of our sport, but the industry is different from five or six years ago.”
Some of the younger drivers come to Starr, to seek his advice and he’s fine with that.
“I don’t feel as old as I am, but I tell them to keep in shape and have a passion for racing and don’t ever lose that.”
While Starr is busy during the week with media and sponsor obligations, his new three-year contract and being on a great team allows him to focus on what happens during the weekend.
“Now I can just focus on racing and get great finishes, week in and week out.”
Good luck to David this weekend in Atlanta and all of 2015.