Spotted regularly around downtown streets is a mobile blue plaid slice of Denver fashion, the Denver Fashion Truck. Designed and run by husband and wife team Desiree and Adrian, the DFT is a tiny but surprisingly functional (it even has a dressing room space) boutique space that features local designers. They’ve got clothing, jewelry, vintage gear everything you’ll need to rock your Colorado pride.
To find the truck follow the Facebook, Twitter or Instagram page for updates on its location. DFT was last spotted this past Sunday, April 12 outside of local business Little Man Ice Cream on 16th street.
The next stop for the fashion truck is Denver Flea at the Spring Flea this weekend on April 18, so mark your calendars! zoomdune.com got the chance to speak to the DFT duo.
Naomi N. Lugo: Hello! can you introduce yourselves, and why you got into fashion?
We are Adrian and Desiree and we are husband and wife and the owners of Denver Fashion Truck.
Adrian: As a 2-D artist it was a natural occurrence that I gained an interest in fashion. Fashion like any other art form is a reflection of its time in history and used as an expression for the individual.
Desiree: I have always been into fashion! The fashion eras, the turn of the century fashion trends and fashion designers biographies. I took that interest and taught myself how to sew and design in the early 2000’s.
NNL: Why did you choose a truck?
DFT: Initially it was the high price tag that comes with prime storefront locations, we looked into alternatives and stumbled across the West Coast fashion truck scene and realized quickly that we can do this and do it well! It ended up being a good opportunity and perfect timing to introduce this business model in Colorado.
NNL: How do you find your designers?
DFT: Prior to launching the Fashion truck, we had done a few trunk shows in different events related to arts, crafts and handmade fashion. So we knew a handful of artists and designers that were willing to help us jumpstart our fashion truck adventure. Whenever we attend events we’re always keeping our eyes peeled looking for new designers. We also get a lot of inquiries via email, which is awesome to have designers interested in being a part of DFT. We don’t have to do the trade show thing because we carry local goods. But obtaining vintage wears we go digging for good finds ourselves, we also have a gentleman (Chablis chic) who has a good eye and an original taste for vintage finds and keeps DFT stocked up as well.
NNL:What are some of your bestsellers?
DFT: We feel like handmade jewelry does really well, a lot of patrons will turn to jewelry for gifting. Printed designs on tees and tanks are popular also. There is a huge T-shirt culture and some of the designers of these graphics are really talented and are really up on modern Colorado inspired design.
NNL: What type of aesthetic are you going for?
DFT: Our mission statement is “Our goal as a mobile boutique is to outfit an aesthetically pleasing atmosphere with handmade items of art and fashion along with an eclectic selection of lifestyle products for the modern person while promoting awareness of Colorado’s creative culture.”
NNL: How has the mobility of the fashion truck exposed you to the Denver fashion scene?
DFT: Because of our nomadic advantage we stay very visible. We meet people from all over Colorado and nationwide. We meet a lot of fashion bloggers, designers and aspiring models. We attend a lot of events that are fashion related and rub elbows with a lot of like-minded individuals; this actually keeps us busy in between operating the truck.
NNL: How have you seen Denver fashion expand and/or change over the time that you have had the truck?
DFT: Definitely expansion, it’s interesting to see the designers we’ve known from the early to mid 2000’s grow and evolve with a lot of newcomers who are bringing outside inspiration to Colorado. Now Colorado designers seem to be more self aware on a national level . . . style wise.
NNL: How has the DFT itself transformed over the time that you have operated it?
DFT: We’ve grown into one of the staple fashion trucks here, we reach beyond just the mobile boutique. We do other cool things like be on the Denver Jury for the Jackalope Arts. We’ve sat on a panel with the city and county of Denver discussing how to bring arts and culture into different neighborhoods, to sponsoring some major events that go on annually in Denver!
NNL: What’s in store for the future of DFT?
DFT: Currently, we are creating our second truck, which is actually a bus! This one is going to be good for traveling. We hope to take it on the road and go to more of our mountain towns! Plus, there’s so much going on in the warmer seasons of Colorado. We will be able to have both vehicles out on the same day!
Stay tuned for more Denver Fashion!