Digital Hollywood is a longtime survivor of conferences featuring the next big thing in the digital world. This year April (April 27 -30), at the Ritz Carlton, Marina del Rey featured nearly 500 speakers and dizzying amount of subjects and issues. This Examiner stopped by Tuesday, April 28, 2015 to learn what’s new in technology. It was all about TV platforms, interactivity, digital innovation, deal-making, data management and lots of focus on financing TV shows, movies and other projects online. There was not a lot of fanfare for Youtube’s 10th anniversary, but they were among the big players and major sponsors that appeared in the event like Cisco, Verizon, Women in Media and Pluravida.
One area of concern to people trying to make money Online is scale and transparency for digital content. Also, copyright infringement and original property rights. That’s where Pluravida comes in. It is a software developer and provider with customers that included content creators and talent, online video and music channels, publishers, distributed players and mobile apps.
“It involves literally billions of transactions,” said Sam Gilchrist, CEO, Pluravida and one of the keynote speakers and panelists Tuesday. “We produce platforms most for content and distribution. Gilchrist noted that big and large companies are now concerned about managing their data, content, ownership rights, revenue settlement and payment obligations. It covers the gamut, video, games, music, TV shows, movies and the list goes on.
“For example, we manage all of the income streams for Universal Music, which involves 2,000 different business models and 63 countries,” explained Gilchrist. “We handle merchandize sells, streaming, film and TV licensing to wide variety of income models making sure everyone gets paid.”
Gilchrist presented pluravida’s technology and software, which has key integrations with Youtube and Dwolla. It’s already a nightmare to try to police the Internet for music and movies, but Gilchrist believes that companies will look more at holistic ways to track user’s content, via fingerprint technology, watermarks to online software, but allowing everyone including, the customer and owner to enjoy transparency of all digital content produced.
New digital stuff added this year to the three-day adventure, which ends tomorrow, Thursday were:
Virtual & Augmented Reality
Sports NEXT at Digital Hollywood: TV – Games – Apps – Wearables
The Health Summit – Media & Technology that Save Lives
MusicNEXT – IdeaFest – Los Angeles
A Celebration of Women – An Evening of Great Ideas & Entertainment
Internet TV – The Distruption – Tablets – TV – Smartphones – PC
And finally, one consensus heard at the conference was that, Television has created a video infrastructure the cross platform from high definition to mobile. It’s all about seeing the big picture with multimillion dollar investments, Spike TV networks Studios games and the scalable web in the balance, real time data from the cloud is not only relevant, but it is the critical element in decision making. For more about the event and schedule on the final day visit: DigitalHollywood.com.