Studies have shown that color is the first thing that a person notices about you. Wearing the wrong colors can be detrimental to your total image. Some colors will enhance your natural image. Some colors will make your skin glow, your eyes sparkle and your hair color will have more depth. Other colors may dull your complexion, emphasize bags under your eyes, overpower you or even make you look older. Color can even evoke emotional reactions.
If this is the case, wearing certain colors during one of the most important meetings of your career –an interview–may be your best asset or your worst enemy. Besides wearing colors that are flattering to your hair, eye color and skin tone, a major factor to consider when selecting your garment color scheme for a job interview is the type of work you are looking for. If you are going for a managerial position or anything relating to law or money oriented, strong contrasting garments such as a dark suit and light shirts are recommended. A red tie is a power color, as is red in a woman’s ensemble. But be careful not to overdo it as it may bring out strong feelings of hostility.
The color gray makes individuals seem more mature and appear like a team player, so this would be a good choice for a young individual starting out in the business world. Be sure to add a pop of color near your face so as not to wash out your complexion.
If it is compassionate work, say one-on-one, where approach-ability is important, you may want to use a light to medium contrast outfit in soothing colors such as pale blue, particularly if you have a tendency to look dramatic in stature. Pink, peach and beige tones can soften medium and darker tones if you prefer to wear darker color suits.
What colors should you avoid? Throughout history color has always been associated with the emotions found in humans. One can be described as green with envy or feeling blue. Most researchers also believe that color is perceived not only biologically but emotionally and can instigate actual physiological reaction patterns within us. These emotions which are triggered by reactions to certain colors are almost certainly based on emotions which occurred during similar circumstances when previous exposure to the color occurred. Overall adults prefer the color blue, followed by red, green, brown, yellow and black. However, red can be associated with fire engines, emergency vehicles, and the flashing lights of police vehicles. The color red can also evoke passionate feelings, think Valentine’s day decorations, red roses, etc. This would be an argument to avoid wearing red to your interview. Yellow is another color to consider avoiding, although most children consider it a “happy” color, the color of sunshine. Adults consider yellow a juvenile color and not serious enough for business.
A short word about personal business. If you plan on having a serious discussion with your spouse or significant other, consider wearing a color that brings out your eyes. It will force them to look you in the eye and listen more attentively to your side of the conversation.
Interested in getting a personal color analysis? If you live in the Tampa Bay area, go to TotalFashionMakeover.com. To find a Certified Image Consultant in your area go to AICI.org.