Companies like magicJack recognize the growing need for businesses to save as much money as they can. Small businesses are especially vulnerable into today’s ultra-competitive marketplace. Even just a few missteps in spending can spell disaster when the bottom line is razor thin. As a result, businesses need to remain fully aware of getting the best services possible for the lowest price.
One of the most important aspects of any business comes through communication. Simply stated, communication is vital for all types of industries. It’s a no-brainer that companies need to have their communication lines in place. Because of this assumption, many people (mistakenly) believe they have no choice over the services they use.
This assumption costs many companies hundred – and even thousands – of dollars in annual costs. But this isn’t a cost that companies need to simply eat and forget about. Many businesses are taking action through the rising use of voice over IP (VoIP)-based services.
A recent Entrepreneur article highlights this growing trend. VoIP services allow businesses to use their existingbroadband Internet connection for telephone-based services. “With VoIP service, your phone calls travel over the internet as data, just as e-mail does. This type of service can dramatically lower your telecommunications costs while increasing your productivity. It also provides useful features and capabilities that conventional phone technology can’t offer.”
Making the switch to a VoIP-based service doesn’t have to be complicated. And one service – magicJack – has taken the convenience one step further with a companion app that allows the same number to ring in the office as well as on a mobile device, and offers free conference call lines, useful tools for any small business.
According to magicJack CEOGerald Vento, there are typically two key barriers to cutting the traditional landline service: fear of losing an existing phone number and cost vs. features. “Consumers own their numbers now so it’s a non-issue as long as they’re aware that numbers can be ported to the provider of their choice. And our digital phone service delivers all of the same features available with the bigger guys for a fraction of the cost. $59.95 for the device and first year of service includes unlimited calling in North America, a variety of call services like call waiting, caller ID, 411, etc. and, a nice bonus for businesses, a free conference call line. Service after the first year is only $3 per month, which is less than most people spend on their daily latte. The cost becomes a rounding error in budgets versus a $50-70/month expense per line seen with some traditional landlines.”
For those consumers and businesses that recognize the savings, this obvious cost-cutting measure has led to a drastic reduction in telephone expenses. These changes have many traditional telephone companies scrambling to figure out their next step.
As Vento further reflected about the changes, “Some traditional telecom companies tout their bundled pricing, with a deep discount on the phone service if you also pay for broadband Internet. But that Internet cost may be much more than you’d pay someplace else unbundled. magicJack gives you the flexibility to shop around and get the lowest prices for all services.”
Case Study: That’s Entertainment
As a party and events coordinator, That’s Entertainment has emerged as a top name within the special events industry. The company has brought in bands, orchestras, musicians and a wide range of other entertainers for all sorts of events. From corporate retreats to private parties, the company has earned a reputation as a high profile provider of entertainment. Their venues have included The Metropolitan Museum of Art, the Plaza Hotel and even Madison Square Garden.
A company at this level of professionalism demands only top-tier communication services. And according to That’s Entertainment President Peter Dunk, magicJack was the perfect way to get top-tier telephone services while saving a significant amount of money.
According to Dunk, the money his company saves by using the product isn’t anywhere near pocket change. It’s a major savings that wouldn’t be possible otherwise.
As Dunk remarked, “By switching to magicJack, That’s Entertainment saves thousands of dollars a year on company phone costs versus our previous providers, Verizon and Vonage. Having one number that rings in the office and on the go makes any employee or company more efficient. Plus being able to listen to voicemails via email is a great feature.”
For companies like That’s Entertainment, saving money is a necessity to remain competitive in the business world. By utilizing magicJack, the company can allocate those much needed funds to other areas of business operation. “Small businesses can definitely benefit from using this service because it saves money and is a more simple system to use,” Dunk continued. “I see far too much money wasted by both large and small companies on phone costs..”
Good for All Businesses
From entertainment providers to accountants, businesses of all size can save big money using VoIP. And magicJack makes the transition simple, uncomplicated and worthwhile in the amount of money a business can potentially save.