Dedicated to the health of families across the country, the makers of TYLENOL started the SMILING IT FORWARD™ program in 2013 to help bring
children in need the healthcare they deserve. Parents can upload photos of their children at SmilingItForward.com, and a $1 donation* will be made to Children’s Health Fund. zoomdune.com had the chance to catch up with Dr. Lifshitz to dicuss her involvement with this campaign. A few of her accolades include being awarded the prestigious Advocacy Award by CaLMA (the California Latino Medical Association) in 2005 and receiving the 2001 A Salud de Los Niños Health Award from March of Dimes. She was also named to Hispanic Business Magazine’s list of 100 MostInfluential Hispanics and as one of People en Español’s 25 Most Influential Latinas, among countless other honors. Read the full interview below to learn how you can get involved today.
Examiner (Anthony): What is the SMILING IT FORWARD® program?
Dr. Aliza: “The makers of TYLENOL® started the SMILING IT FORWARD™ program after observing an interesting trend among moms. While moms have always shared cute photos of their children, there was one smile that was being shared overwhelmingly – the “feel better” smile that moms are waiting with baited breath to see when their child is starting to feel better after being sick.This lead to the creation of the SMILING IT FORWARD™ program as a way for TYLENOL® to help spread “feel better” smiles across the country. Through the month of November, each smile shared at www.SmilingItForward.com will trigger a $1 donation to Children’s Health Fund, a wonderful organization that provides high-quality healthcare to thousands of underserved children through their fleet of over 50 mobile medical units across the country.”
Examiner (Anthony): Why are you partnering with TYLENOL® on SMILING IT FORWARD™?
Dr. Aliza: “I think it’s amazing that TYLENOL® created a program that not only celebrates family health, but also helps ensure that a doctor’s visit is always within reach for a child in need. As a physician who cares about my health and that of my entire family, I know how important the power of a smile can be. A big part of my job is educating patients on how they can navigate all of the moments and milestones that occur as their family grows.“
Examiner (Anthony): Can you tell me about the importance of the work Children’s Health Fund does?
Dr. Aliza: “In America, 1 in 5 children live in poverty. In a country as wealthy as ours that’s an astonishing figure. Children have the highest poverty rate of all, and suffer from the impact. For more than 27 years, Children’s Health Fund has been caring for these children. Through their national network of mobile medical units, they bring doctors and medicine directly to thousands of children who need it the most. These children face many barriers to care including a shortage of doctors, lack of transportation, or language barriers with their providers. With 301 service sites nationwide, Children’s Health Fund serves 83,000 children each year across 17 states, including Texas. New York, California, Florida, Pennsylvania, Washington D.C., and many, many more. By providing basic healthcare to these children, Children’s Health Fund helps the most vulnerable kids be healthy so that they are ready to learn and can reach their full potential.“
Examiner (Anthony): What can people do to help support Children’s Health Fund?
Dr. Aliza: “Through the month of November, you can share photos of your smiling children at www.SmilingItForward.com to trigger a $1 donation to Children’s Health Fund. You can also visit childrenshealthfund.com for more information on ways to contribute.”