Dunkin’ Donuts, a stronghold on the East Coast since 1950, is hitting the road and heading out West. On Monday, the San Jose Mercury News reported that beginning in 2016, the chain will open a total of 250 stores in California. It anticipates 39 in the Bay Area and about 26 targeted for the San Francisco area. But the question from those who have almost lost their mind trying to lick the glaze out of the bottom of the iconic red, green and white box is: “when is a Krispy Kreme doughnut store coming to San Francisco?”
Really, what does it take to get a brick & mortar Krispy Kreme store here like the ones in its hometown of Winston-Salem, NC? The company does have stores located just outside the city limits but nary a store has graced San Francisco itself. Dunkin’ Donut’s expansion announcement means that the City by the Bay with a footprint of only 7×7 miles, will eventually have an average of one new Dunkin’ store every two square miles. But, one has to cross the border into Daly City before being able to see that famous Krispy Kreme “Hot Doughnut” light flashing. To all the Krispy Kreme-o-holics, that neon sign is a beacon guiding them to fresh, hot and just-off-the-line treats that would make even a weight-watcher weak.
Krispy Kreme is more than a doughnut, it’s an indulgence bordering on an obsession. In 2011, the company launched the “Hot Light App” so customers would know the exact moment when doughnuts are the hottest. In 2012, Krispy Kreme kicked-off its “Glaze the Nation Tour” that brings the signature doughnuts to communities all over the country. The company has a Twitter trivia game and even a webpage for fans to post Krispy Kreme “success stories” about the 40 varieties of doughnuts plus coffee, other beverages and breakfast snacks the company sells.
Krispy Kreme, unlike Dunkin’ Donuts, is rather a celebrity and known for its distinctive bow tie logo, original glass display cases and those tasty treats just joy-riding down the conveyor belts until bathed in glaze, rolled in nuts or sprinkled with jimmies. They have brightened many a day and darkened many a dentist visit.
The original glazed doughnut is the most popular and packs about 190 calories each. Its white, sugary coating is as thick and prominent as the fog settling on the Golden Gate Bridge. Indeed this is quite apropos since Krispy Kreme and the Golden Gate Bridge both opened in 1937 and celebrated their 75th Anniversary just two years ago. This is yet another good reason why as Dunkin’ Donut stores make their way to the City, Krispy Kreme stores must also venture here and become the true San Francisco treat.