Artistic ability is a historically valued skill that is presently being diminished in favor of all things technical and program-related. Hence, many young and talented artists are not getting the attention or credit they deserve as arts magazines and galleries become increasingly cash-strapped and, subsequently, selective. Luckily, there are still publications that are willing to help the careers of emerging artists and this is precisely what “Entityy Magazine” is.
According to Entityy’s official website, “the magazine provides a visually creative world for the artistically hungry while helping artists reach their audience.” Gabrielle Scout, 23, is the founder and Editor-in-Chief of Entityy. After discovering a passion for magazines and the arts industry, Gabrielle decided to come up with an innovative idea for a periodical. Instead of showcasing just one medium within the arts, Entityy features all different kinds of work within the creative landscape (including artists, poets, musicians, and so on).
Along with Executive Editor, Ray St. Claire, the Entityy team has created two issues thus far. After gaining funds from a Kickstarter campaign, the first two issues were distributed nation-wide on newsstands and through the Entityy website. For Issue #3, Entityy will also be enlisting Barnes and Noble for distribution at select locations. Entityy will debut the magazine on May 28th at their Issue #3 launch party in Hollywood at The Standard Hotel.
I recently had the pleasure of speaking with Gabrielle about her experiences founding Entityy and her hopes for the publication’s future:
Q: When and why did you first become interested in the arts?
I first became interested in the arts when I was in elementary school. I loved reading and writing and I absolutely loved theater. Growing up, I was a creative child. I began playing around with poetry in middle school but it wasn’t until my mother bought me Allen Ginsberg’s book of collected poetry that writing became such a poignantly obvious medium of expression for me. Naturally, a love for writing turned into a love for all publications and I simultaneously fell in love with the world of magazines in high school. My interest in literature, creative non-fiction, periodicals, and poetry naturally made my eye wander into the world of art, photography, and fashion. A creative person never has inspirational tunnel vision.
Q: What made you decide to start “Entityy” and how was the unique spelling chosen?
Entityy Magazine began as a project with a friend. With no creative stimulus around my life, I randomly blurted out, “Let’s start a magazine!” as a means of filling a creative void. I have always wanted to work for a magazine, and after a few editorial internships, I was able to say which type of publication I was more drawn to. After deciding to start Entityy, and throwing on the extra “y” at the end in a declaration of individuality, a balance within me shifted. I began obsessively researching magazines, printers, paper stock, and distributors. I worked rigorously and constantly. After a few twelve hour days, I realized that I wasn’t working on a project but that I was actually starting a real magazine. Ray St. Claire, Entityy’s current Executive Editor, jumped on board right in the beginning and has been my partner ever since, riding the start-up wave with me! Since beginning Entityy in 2013, we have been distributed on newsstands nationwide, with Barnes & Noble distribution coming soon, and have produced two issues, with the third on its way. It feels completely right and I still approach Entityy work with the same wide-eyed, electric work ethic as I did when Entityy was first being formed.
Q: What has been the most challenging part of starting your own business?
The most challenging part of starting a business is managing time. A start-up is like a baby. It needs constant care and attention. It is a 24/7 situation. Drawing the line between work and break time is difficult, but that is usually because I don’t want to stop working on Entityy even though my body is usually telling me to chill out for a moment. I am also currently enrolled in school, so managing my school load is very important so that I can always get to my Entityy work when I need to. Creating a financially viable business also takes time, so finances are definitely a huge challenge. People get burnt out with a startup and I can definitely see why. All days aren’t gloriously inspiring and successful. A lot of rejection happens, but a lot of validation and acceptance happens as well. You just have to be in 150%. Ray St. Claire, Entityy’s Executive Editor, and I keep each other so balanced with the startup emotions! We got so blessed with such an amazing Entityy Team, Juan Beaz, our Graphic Designer, and Erica Nusgart, our PR Manager. Having such a great team tones down the stressful times and heightens the creative times.
Q: What types of art is the publication most interested in showcasing?
Entityy is interested in showcasing all types of art! We don’t zoom in on one medium, such as photography or painting or poetry. We love to create that ultimate creative collage and creative lifestyle within our pages. We look for artists with a breadth of consistent work that showcase their unique and specific vision. We love the upcoming artist just as much as we love the reputable artist. It is all about the work for us.
Q: What are your hopes for the future of Entityy?
My main goal for the future is for Entityy to grow in readership and circulation, becoming a well-known brand within the print and creative worlds. We don’t want to stop at the physical magazine itself. Our website is beginning proof of that goal. The creative lifestyle is very important to us and whether it is hosting events, getting involved with art charities, or providing different platforms and communities for artists to reach their audience and become inspired creatively, we are all in! Ideas are definitely buzzing.
Q: Are there any upcoming projects that you would like to mention?
We are currently finishing up our third issue, which will be sold in Barnes & Nobles and newsstands nationwide! Our third issue will be launching late May, so stay tuned on all those specifics! Our third issue is featuring some incredible people, with a special, exciting artist on the cover that we are so excited to announce within the next few weeks. Issue #3 is going to be a whole new adventure, one that we are totally ready for.
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To find out more about Entityy visit: