Six months after unveiling the new Apple Watch, the technology giant is revealing more information about what consumers can expect. At a news conference in San Francisco on Monday, Apple gave answers to the tech world, and to its prospective customers anxious for the smartwatch to hit the market.
CEO Tim Cook announced to the media that the Apple Watch will come in three price points, from an entry-level watch for prospective consumers eager to own the latest in wearable technology, to the luxury buyer for whom money is no object. According to Cook, the entry-level watch will be priced between $349-$399. Called the Apple Watch Sport, this design will come in two sizes, either a 38-millimeter body or a 42-millimeter design.
The next option for consumers will be a mid-tier Apple Watch, ranging in price from $549-$1099. For those prepared to shell out even more money, the Apple Watch Edition is the top device, priced starting at a whopping $10,000. If you have money to burn, you had better act fast, though. Cook says the top-of-the-line smartwatch from Apple will only come in limited quantities, and you will only be able to buy one from certain, select stores.
Along with detailing some of the selections available, Cook also gave the media a closer look at what the Apple Watch can do. Key features include the ability to make and receive phone calls, help people make wireless payments, read their email and track exercise. You’ll also be able to control music by using a connected iPhone. This is in addition to features Apple already released publicly, including the ability for Apple Watch consumers to send heartbeat imprints and animated messages to each other.
The new smartwatch will have the ability to run third-party apps, like iPads and iPhones do. Users will also be able to connect their Apple Watch to their iPhone over Wi-Fi and Bluetooth. In other words, you won’t have to have your phone in your hand to experience connectivity.
At the news conference, Apple also announced the answer to one of the burning questions prospective consumers have had about the new product. If you’re concerned about the device’s battery life, you should be able to get in about 18 hours. That’s how long Apple says users will have to use the watch on a single charge.
If you’re interested in the Apple Watch, you don’t have much longer to wait. The company will start taking pre-orders April 10. Apple is also planning to have some of the devices in stores so that consumers can test them out on-site as part of a preview program. Expect the Apple Watch to officially go on sale to the public April 24.