Facebook and Tumblr are both social media platforms, but Tumblr increase of news users has been 120 percent during the past six months while Facebook has had only a 2 percent increase, according to Tech Crunch today. Instagram, LinkedIn, Twitter, YouTube and Google+ all gained members ahead of Facebook.
Facebook with its 1.35 billion members is a big number to reach and it has grown with its mobile app to place number one in mobile apps. However, Snapchat is growing fastest of all of the social media apps during this period. Facebook is a close second to Snapchat due to its strategic move to have is Messaging as a standalone app.
Global Wex Index today displays numbers that show Facebook is being used less frequently and it is becoming passive with a drop of 20 percent since the beginning of 2013. Jason Mander, author of the report, writes that, “Facebook has some major challenges to face.” The report finds that 50 percent of members in the UK and US are using it less frequently than in prior years. Teens are the largest decline at 64 percent show less use of Facebook.
There is still a strong case for Facebook with is 1.36 billion users in a world of 3 billion users online. There are 4 out of 5 Internet users in China on Facebook and a devoted 93 percent of the Latin American online market. That is a very powerful number of people to reach world-wide.
Since Facebook 1 out of 2 users state that they use it every month, that number of users surpasses Twitter, Google+ and YouTube. Tumblr and Pinterest have the numbers in growth but not in use according to the GWI report.
Users still access Facebook and Twitter from their PC or laptop but the mobile apps will grow in use amongst the 16-34 age groups. The 4 out of 10 users of mobile apps will increase in the future due to this change in the younger age group category. There are interesting stats in the GWI report. The numbers are the shift in less use on Facebook by men vs. women at 55 percent to 46 percent. The 16-19 age group states that two-thirds of the age group is using Facebook less.
Facebook advertising targets its users and it has not been losing revenue. The Facebook purchase of Atlas in 2013 has provided is with access to the digital platform. Facebook has been able to successfully reach people across the web and mobile platforms. Facebook has successfully reached real people with its advertising. Facebook ad revenue grew 60 percent in the first half of 2014.