In light of the upcoming “Global Beauty Masters,” scheduled to air December 2 on Discovery Fit & Health, Farouk Shami (Battle of the Strands sponsor) provided the Hair Care Examiner an exclusive interview on Tuesday. The founder of Farouk Systems Inc., which includes CHI and BioSilk, has joined forces with the Kardashian sisters to create a line of hair care for fans of the reality TV family. Mr. Shami detailed his inspiration for entering the beauty business (women) and provided tips for professionals to achieve global hair success.
Based out of Houston, Farouk Systems Inc. began in 1986 by Farouk Shami with a goal to “provide the professional beauty industry with the most advanced American technology based upon Education, Environment and Ethics.” Farouk has expanded his brand with the popular CHI and BioSilk lines and now boasts over 2,000 employees with beauty products distributed to more thatn 100 countries.
Farouk Shami is truly an international success and global inspiration for hairstylists worldwide. Having personally met members of his team from Brussels and througout the U.S., Farouk Systems Inc. employees are an asset to the trade, bringing the newest, healthiest and most innovative hair technology to salons, professionals and their clients. The brand now sponsors the Miss Universe, Miss USA, and Miss Teen USA pageants, with a new line to celebrate, The Miss Universe Style Illuminate Line by CHI, as well as Project Runway, Project Runway Allstars, Celebrity Apprentice and Battle of the Strands, the beauty competition, which will be seen in a four-part miniseries entitled “Global Beauty Masters,” beginning December 2 on Discovery Fit & Health.
Taking into consideration all of Farouk Shami’s accomplishments, it stands to reason, when he speaks, the beauty world listens. Having advanced his education to become the first hairstylist to receive a Doctor of Beauty Arts by SeoKyeong University in Korea, it comes as no surprise that Mr. Shami advises the newly licensed that “Education is key to success. Follow your heart and expand your knowledge of your profession.”
Let’s get back to basics. What made you decide to become a stylist? “It was my love for art and science, as much as my love for people, especially women.”
What is your opinion of the current hairstyle and color trends? “Natural styles are in with healthy hair as the focus, straight, wavy or curly. Color is funky now with the addition of pastel colors. Also, natural looking healthy shiny colors with a multitude of tones are very popular.”
Your brand is constantly evolving, what’s in store for the future, and are there any new and exciting products on the horizon? “Innovation is the name of our profession for success. Research and development is priority at Farouk Systems. Kardashian Beauty is our next introduction of new products…coming soon!”
Kardashian Beauty will hit select national retailers in the spring of 2015. According to Kim, Kourtney and Khloé, the line was created with the fans in mind to have beautiful hair using high-end products at an affordable price point. The team of Farouk and Kardashian combined two powerful names within different industries in what would appear to be a major beauty coup. The line is said to include seven styling products infused with Black Seed Oil, three professional quality styling tools, and chic accessories designed by the Kardashian sisters.
Miss Universe 2015 airs on NBC January 25, 2015 at 8 p.m. Tune in to check out all of the looks from the CHI team. Hair care from Farouk Systems is sold to or through licensed salon professionals. Farouk Shami offers these words of encouragement for the beauty world, “Keep going and never give up.”