Infegy, a provider of social media intelligence technology for marketing and research professionals, today released a report of “The World’s 50 Most Popular Brands of 2014.” The year-over-year report is based on data compiled through Infegy’s flagship product, Infegy Atlas, a next-generation analytics platform leveraging advanced algorithms to deliver brand and consumer insights in easily digestible stories and headlines.
The fully interactive report analyzed more than 800 brands and drew on billions of online conversations from 2014 and Infegy Atlas’ powerful analysis to determine:
· The brands the people talk about most
· Overall positivity and negativity surrounding each brand
· Levels of positive purchase intent
· The topics people reference most when talking about brands
· Rankings based on several metrics including volume and sentiment
A number of newcomers cracked the top 50, most notably Flappy Bird. Flappy Bird was the only game to hit the list, even though a number of other popular games, including the widely successful Clash of Clans, are tracked. FitBit saw the highest purchase intent at 36 percent, highlighting the emerging trend of wearable tech and how important fitness integration is for these devices.
Google claimed the top spot for the second year in a row thanks to volume of conversations, positive sentiment and overall passion for the brand. No. 6 Disney garnered the most positive brand sentiment, with an overwhelming 86 percent positive conversations. At No. 31 on the list, CNN experienced the most negative brand sentiment, with 52 percent negative, 41 percent positive, and 7 percent mixed feelings.
Though No. 4 Apple’s chatter peaked in September and October, coinciding with the launch of the iPhone 6, total conversations were down 32 percent compared to 2013. Of all brands, Chevrolet saw the biggest change in ranking, dropping 13 spots to No. 46, while Chipotle experienced the biggest increase, moving up 10 places to No. 30.
“As the popularity of online and social brands gains momentum, this report shows how the world is changing and how a new generation is interacting with and responding to brands,” said Justin Graves, CEO and founder of Infegy. “Marketers will need to make adjustments to their campaigns and initiatives in order to strategically reach consumers in a positive and engaging manner.”
To view the report and to see complete details on each of the 50 ranked brands, including gender, sentiment, purchase intent and trends, visit: top50.infegy.com.