Established over 10 years ago and launched in 2007, the Tangle Teezer allows you to detangle and condition your hair without ripping it out. From wet to dry hair, it is a revolutionary hair product that makes hair brushing easy in just 3 steps and as a result, has become a brand that hair lovers from around the world have grown to love and trust. Recently, I had the opportunity to speak with Shaun Pulfrey, the CEO of the brand. Here is what he had to say…
(Q) Hello. How are you? Tell me a little more about Tangle Teezer…
I’m champion! Hope you are too. Tangle Teezer is a world famous detangling hairbrush. Launched in 2007, we now sell 12 Tangle Teezers every minute. People call it the life-changing hairbrush.
(Q) What is the inspiration behind this amazing brand?
My inspiration was to rid tangles and make hairdressers lives easier in the salon. At that point I hadn’t really thought about the consumer, but when I was aired on Dragons’ Den (a UK version of Shark Tank) and turned down for investment, my website crashed the next day from viewers seeing my brush solved a common problem.
(Q) First and foremost, I just want to say that I am a huge fan. I had the opportunity to try both the Original and the Compact Styler and I absolutely love them. I love how my hair not only looks, but feels after using them. Plus, they are both great for traveling, as they both fit into my purse.
Thank you! This is why I love my job! Your reaction is typical of the feedback we get on a daily basis, and I never become bored of reading it. As a brand we are both inventor and consumer led. When I invented The Original, a few years later women were asking for one they could carry in their handbag, so I came up with Compact Styler. Stylists were then asking for a design specific for them, so Salon Elite was created which allows professionals to pick up their pace with detangling. Magic Flowerpot is a great hit too for kids – it allows them to have ownership of their hair and mums love it. There’s no tantrums or tears when detangling hair. I’ve lost count of the many emails I’ve received from grateful mums telling me I’ve improved the school run and bath time.
(Q) My boyfriend has long hair and was telling me the other day about he was unhappy with every brush he bought. Ever since I introduced him to the Tangle Teezer, he is a huge fan because it doesn’t pull nor does it tug at his hair. It truly is a hair hero.
What great feedback. Women do tell us their Tangle Teezers are readily adopted by men! We’re actually launching a Compact Groomer for men later next year which is very similar to the Compact Styler but with a ‘manly’ spin in terms of colour and branding. It’s great to use with waxes and gels for moulding and shaping. There’s been a huge surge in men’s grooming in the last few years – we’ve also had lots of feedback that men love brushing their beards with Tangle Teezer!
(Q) What is the Aqua Splash hairbrush? Tell me a little more about this Tangle Teezer addition…
This is our upright water-loving detangling hairbrush. I believe great hair starts in the shower and my tip with Aqua is to use it draw through your shampoo. It cleanses each strand something wonderful as well as helping control frizz and putting the bounce back into curls. It distributes conditioning treatments and oils exceptionally well to allow for a light-weight blow-dry. It works on the convex so you brush and roll the hair rather than brushing straight down. It’s hollow so never becomes waterlogged and stands next to your shampoo and conditioner, never leaving the shower. Colourists also tell me it’s great for stretching out colour in the salon.
(Q) Aside from the official website, where can one purchase the Tangle Teezer?
Sephora for Compact Styler Urban Outfitters for The Original and we’ve recently just launched onto QVC US. Our US website http://www.tangleteezer.us/ has a salon locator.
(Q) For all of those hair enthusiasts reading this interview, what would you like them to know? What is next for the Tangle Teezer?
Further innovation is next for us. We are reinventing the paddle brush! Our global launch for the Blow-Styling hairbrush in the US is summer next year and the results will literally blow you away! We started our R&D looking at a blow-drying technique that didn’t pull or stretch the hair using excessive amounts of heat. We set out to create a kinder blow-dry. The results was a paddle brush that creates free flow tension with no need for stretch drying.
The results are quick with no frizz and plenty of shine. The finish on the hair is amazing. The technology is built into the teeth, so it makes women more confident to blow-dry their hair and expect a professional finish. I’m excited for everyone to experience a new blow-dry. We also have an exciting collaboration with designer Lulu Guinness next spring with Compact Styler. So, look out for that one!