Every month I give you ideas and tips on how to market you and your work. I hope that I have been of help to some of you. I will continue to look for and write about other creative ways to take your marketing and publicity to the next level.
Some important things to remember going into the New Year:
• Plan, Plan, Plan
• For the time being, social media advertising is free
• Paid social media advertising can be very affordable and reach a broader market
• If you don’t have a Website yet, get one . . . now! GoDaddy has domains for as low as .99 and hosting plans that start at $6.99 a month
• Make sure your Website is practical and works
• Engage your audience
• Get out and mingle
Below you will find a recap of articles I’ve written in 2014, from January to November. I would also like your feedback. If there is a question you have, a comment, or particular marketing and publicity topic you’d like me to talk about, feel free to contact me firstname.lastname@example.org. If you’re lucky, you might even get a video response. Feel free to visit my YouTube Channel to check out other video tips.
January – Getting Noticed with Book Reviews
February – Fine Tuning Your Website Could Lead to Conversion
March – Will That Be Cash, Check, or Charge?
April – Instagram for Marketing? Of Course!
May – Closed Mouths Don’t Get Fed
June – Helping Others While Helping Yourself
July – Baby, You’re a Firework!
August – Back to School
September – 8 Social Media Tools Every Author Should Be Using
October – Blast, Blast, Blast
November – Is Your Website Holiday Ready?
After talking about marketing and publicity for eleven months, I wanted to do something a bit different for December and the holidays. You’ve worked so hard this year, and it is important that you refresh yourselves so that you can start to plan for the New Year. If you’ve followed any of the tips I’ve given, you already know that you should have set up your holiday campaign by now. All you need to do is hit the SEND button. It is my wish that you spend December refreshing and resting and spending time with family and friends. Oftentimes, we’re so busy trying to market and sell for the holidays, we miss out on what’s really important. So rather than give you another tip to the end the year, I’m going to give you my special Banana Pudding recipe!
You read that right, folks. With the exception of a few in the “Banana Pudding Secret Society,” I’ve never given this recipe to anyone. Consider it my gift to you. You’ll find the recipe and instructions at the end of this article. And, you’re very welcome!
In closing, I’d like to say that it is my hope that you had an exceptional 2014 and that 2015 will be the best yet. Remember, planning plays a big part in being successful. Make sure to write down your plans. The saying “out of sight, out of mind” holds true. If you’re like me, if you don’t write it down, you won’t remember it and that could work against your plan. I use an editorial calendar, which I’ll talk about in 2015, and a Daytimer/Franklin Planner. Buy yourself a gift this Christmas—go out and get one. They can range from very affordable to very expensive. Find one that works for you and start planning.
From my family to yours, I wish you all a very Merry Christmas and a Bright and 4P Kind of New Year! By the way, 4P stands for Positive, Progressive, Productive, and Prosperous!
Yolanda’s Slap Your Mama Banana Pudding
1 pkg. Jell-O Banana Pudding
1 pkg. Jell-O Vanilla Crème Pudding
1 can condensed milk
1 can evaporated milk
1 stick butter (1/4 cup)
1 tsp cinnamon
2 tsp nutmeg
½ tsp ginger
1 tsp allSpice
1 box of Nabisco Nilla Wafers (other brands get soggy)
5–8 medium bananas, sliced
whipped cream (optional)
Melt butter in large saucepan. Depending on stove type, reduce heat to medium or low. Make sure it does not burn. Add evaporated milk and stir. Slowly stir in banana and vanilla crème pudding, alternating and stirring between each addition. Make sure to stir often, as the pudding will scorch. If mixture is too thick, add evaporated milk as desired.
Turn pot on low and stir in cinnamon, nutmeg, ginger and allspice. Stir well, making sure mixture does not scorch. Turn off heat.
Take a stick of butter and rub it over the entire bottom and sides of dish. Position one layer of Nilla Wafers at the bottom of dish. On top, add a layer of sliced bananas. If you’re going to add pecans, add a layer of them on top of the bananas and repeat all three layers until you reach the top of the casserole dish. Make sure the top layer does not end with the pudding mixture. If consistency is not desired thickness, bake at 350 for 10 minutes.