Millenials are more likely to host Friendsgiving – a Thanksgiving tradition with friends instead of family
This interesting survey put out by TGI Fridays reveals some interesting insight into the way Millenials celelebrate the holiday. TGI Fridays released the results of a consumer poll conducted by Penn Schoen Berland in November 2014, exploring the way Millennials are spending their Thanksgiving holiday. I also believe that millenials will also do a lot of their celebrations with multitudes of videos, selfies and tagging posts on social media. Social media is an important part of the Millenial generation. The need to feel connected even when friends and family are so far away.
On Friendsgiving, millenials will celebrate with friends nearly twice as much as everyone else with about 25% attending a Friendsgiving event this year. Other fun facts:
- Millennials most want to celebrate Friendsgiving with a group like the cast of the “Big Bang Theory”
- Millennials are more open to attending Friendsgiving – one third of Millennials compared to 22 percent of the general population plan to attend a Friendsgiving celebration this year
- 74 percent of Millennials say that even if they did a Friendsgiving, they’d still do a traditional meal with family proving that friends are important but family is still something they hold dear
- One in 5 Millennials usually go out for Black Wednesday with their friends, though majority of Millennials and the general population did not know it was called Black Wednesday
- Millennials value social quality time – 47 percent say time with friends is as good as time with family
- Friendsgiving might be all fun and beers but three out of every four Millennials want a traditional Thanksgiving too.
- Millennials are spreading out their holiday cheer – more than one third of Millennials have Thanksgiving plans on top of Turkey Day on Thursday
- About four in 10 in the general population and Millennials say they enjoy making their own Thanksgiving traditions
- If Millennials were able to choose a celebrity chef to cook their Friendsgiving meal, Guy Fieri wins hand down with 28 percent of the vote, which is nearly double the total compared to the next chef on the list
- When asked what celebrity family they would most like to spend the holiday with, a quarter of Millennials chose the Smiths (Will, Jada, Jaden and Willow) while the general population went with royalty choosing William, Kate and Harry at 28 percent
- Black Friday deals resonate well with Millennials with 37 percent indicating it’s a key part of the holiday – one can also assume that Black Friday shopping and deals are normal for most Millenials. Many connected to a smartphone or tablet to do their shopping.
- While the general population can never have enough Turkey, (23 percent) Pie ranks #1 among Millennials
Check out more about this survey here.