Many businesses do not thing about online marketing as they are used to the traditional routes such as print, radio, or TV advertising. Now it is more important than ever to have a presence online. Just having an online presence is good enough for some businesses without much competition, but for other industries they will need a strong online presence to be competitive. All industries are different in terms of competition so it is important to know who your target audience is and how competitive the industry is.
Once a business knows that they need an online presence they typically start with building a website and creating some social media profiles, which is exactly what many hotels did. It is important to claim many usernames for the hotel on sites such as Facebook, Twitter, LinkedIn, FourSquare, LinkedIn, YellowPages, and many other sites. The list consists of over one hundred social profiles. This is how you have a presence online, but they needed to go above and beyond just having a presence. The hotel business is very competitive where they are located in Santa Monica, California. This means claiming social profiles and building out a website is not enough.
When this occurs it is time to think outside of the box. A good starting point is to observe your competitors to see what they are doing. Searching for your target keywords on Google will give you a list of your top competitors. You only care about competitors showing up on Google, as this is where you are trying to catch your target audience. Mimic their online strategy as it is working for them so it will most likely work for you as well.
Exploring new marketing strategies can be tough, but when executed properly the results are huge. A new marketing strategy that your competitors are not currently employing will give you that competitive edge and help you to rank higher in the search engines. Try and be creative or hire an outside firm to help come up with new ideas.
When it comes to social media marketing having a presence on hundreds of sites is good, but it is important to pick and choose which sites to have a strong presence on. You cannot go on every social media site and update it daily. If you did you would not have any time to run your daily day-to-day business operations. Find where your target audience is and have an active presence on these sites. Remember each niche is different so do the proper research before starting your online marketing initiatives.