Statistics show that the average American spends nearly THREE hours on social media each day! And business owners are no better. We spend about SIX hours a day managing our social media platforms. One thing is clear: social media should not be a waste of time, it should be making money. But what can you do to cut down on the time you spend marketing your company and expanding your reach? Check out these handy tips below:
1. Think Ahead
Coming up with a content calendar and planning ahead will save you a lot of hours. Surfing sites like Twitter, Facebook and LinkedIn can be a huge time waster. Instead, sit down and schedule a few weeks of tweets, posts, status updates and blogs all at once. You do not need to figure out exactly what you will be writing, but having an idea of your topics can save time when it comes to writing them. Social media management systems such as Hootsuite, Buffer and SproutSocial allow you to schedule updates to multiple profiles at one time. By having your social media content automated, this helps to save time and streamline your efforts. TIP: Be sure you log in often, check for trending topics and respond to comments or questions.
2. Spend Only 30 Minutes for Topic Research
Figuring out what you are going to write about takes up a ton of time. It is easy to get lost in the endless links, articles and hashtags. Keep focused. By spending only thirty minutes a day to find content that you can post, you can cut down on wasted minutes and become more efficient. Concentrate on looking for articles, news, press releases, images and infographics that are social media worthy and pertain to your niche market. By spending just 5 minutes on each of the big social media platforms and using the rest of the time to check news outlets and blogs, you should have a list of about 12-15 ideas.
3. Enlist Someone to Help
Small business owners sometimes let social media become a low priority because they just don’t have the time to do it. But that doesn’t mean someone else can’t. Hiring a social media company to help you with the content and posts can save you a lot of time each month. Typically, you can decide on a monthly retainer that addresses all your social media needs.
4. Analyze, Analyze, Analyze
I can’t stress this one enough. It is not enough to simply see how many people are liking or retweeting your posts. This only gives you insight into who is interested in what you are posting. A far better use of your time would be to use a social media reporting platform because they can give you a clear picture of how effective your efforts on social media actually are. Reading and analyzing these reports can be time consuming so it is important to limit your time to weekly or at least every other day. You don’t want to get bogged down in the tiny details, you want to stay focused on the bigger picture. Once you have figured out what exactly is making you the most money and what is falling on deaf ears, you can get your social media strategy on track.