Trade shows present unparalleled opportunities for businesses of all sizes, from the solopreneur, the network marketing direct sales business, to the start-up companies and obviously the large corporations that know how to take full advantage of them. The truth is that any business that is spending the time and money to attend a trade show and build out a trade show booth should make sure their financial investment is well spent by having a booth that does what it is supposed to do; draw attention and attract visitors to the booth.
Every single business can benefit from having a trade show booth that is eye catching and inviting no matter the price point they can invest in. Not only will a well designed booth bring in new prospective customers, it will also catch the eyes of the leaders in your industry and hopefully the media to your booth who are also attending the expo as well. If you put in the time to implement a quality design (or work with a trade show design specialist), then you will see real results. So why not take the time to learn from the experts? Below are some of the best custom modular trade show booth designs. Which one will work for your business or opens up your mind to unique ways to display for your next trade show?
Popup displays are a tried and true tradeshow tool. A large percentage of trade show exhibitors use the popup booth form in their show floor space. One of the best parts of these popup displays is how easy they are to assemble – it can be done in just a few minutes. Check out some examples on Nimlok Online’s site.
Use Your Space Wisely
Every location within the trade show has its own pros and cons. The key to great tradeshow booth design is taking advantage of the space you have been allotted. Von Ruden’s booth at the 2014 International Machine Technology Show in Chicago is a great example of this principle. Von Ruden’s objective was twofold: make products the stars of the show and increase brand presence on the show floor.
Nimlok Minnesota designed and built a custom modular 20’ x 40’ island exhibit to help Von Ruden achieve their trade show goals. To help modernize Von Ruden’s exhibit, a rotating hanging fabric structure was suspended above the center of the exhibit space, giving their brand 360-degree visibility across the show floor. Spotlit product shelving and counters strategically placed in all four corners of the exhibit kept Von Ruden’s products front and center.
It grabbed visitors attention, who then came and checked out their product line. This principle applies in other ways, too. Sometimes it’s not about which part of the room you are in, but how much space you have in it. Houghton used a custom exhibit design, making their small 10’x20’ exhibit refreshing and memorable through the use of bright colors and bright flooring. It looked modern and exciting, despite the small size.
Make Your Booth Memorable
Pretty booths are a dime a dozen. Everywhere you look there is a pretty booth at your typical tradeshow. But what about memorable booths? There are sometimes only one or two of them at any given trade show, but they are memorable because they are special. Evan Williams created a memorable and creative trade show booth. The bourbon whiskey manufacturer wanted an exhibit that showcased their product and brand. They created a bourbon barrel replica with the use of high-quality printed graphics gave the barrel the realistic wooden look. Visitors loved it and remembered the company.
Simplicity Is Key
While gimmicks can work for the right company in the right space, sometimes you want to keep the focus on the product itself, and not the booth. Cox Communications did this for their display at the Chesapeake Arena, as a featured sponsor for the Oklahoma City Thunder. Using clean and modern design principles that highlighted their products.
Their design incorporates two 55-inch monitors, a media kiosk, an iPad tablet counter and a custom counter featuring Cox Home Security technology. Multiple locking cabinets allows for plenty of storage space for materials in between events. The design features clean and modern fabric elements, backlit with a variety blue and white LED lighting that draws attention and complements the surrounding elements of the Arena Concourse.
These designs are just a few ways that businesses took advantage of the space they were afforded to exhibit in and with some creative design work, their custom displays captured attention, and gave them exhibits that met the needs of their space while giving them the ability to create a display they imagined.