CHICAGO, IL — Newly-elected Illinois Governor Bruce Rauner appeared today at the official office opening of Chicago’s newest tech startup SimpleRelevance. On Friday, February 27, from 4:00 p.m. to 8:00 p.m., entrepreneurs, consultants, members of tech startups and the media alike converged upon 130 East Randolph Street on the 16th floor to celebrate the breakout success of the marketing data analysis and tech startup, as well as take photographs with Rauner.
SimpleRelevance’s website overview promotes that the startup, “pulls in and normalizes your current data then use predictive analytics to recommend the best digital marketing approach for each customer. Your customers’ data is refreshed nightly, keeping their preferences up-to-date. Each individual will receive personalized messaging at the best time of day, with the most engaging subject line, and the most enticing product recommendations. Simple and Relevant.”
The company also personalizes emails and generates more than six times higher revenue than non-personalized emails. SimpleRelevance Operations Manager Bailey Shemenski was on-hand to help kick-off the opening. As it turns out, SimpleRelevance has an established relationship with the new Governor.
“Mayor Emanuel, Governor Rauner and Governor Quinn – all of these people have been visiting 1871 [Merchandise Mart tech and small business incubator] during their terms,” Shemenski said. SimpleRelevance was one of the first tenants of 1871 during their opening in May 2012.
“The startup industry has headed in a direction of major support – especially for incubators like 1871. We have seen this increased support from people like Governor Rauner while working within 1871 and we appreciate his continued support for the tech industry,” Shemenski added.
Governor Rauner iterated to attendees the promise he made during his election and during his February 4 State of the State speech to create a Minority Enterprise Small Business Investment Program to assist minority entrepreneurs in startups throughout Illinois. Former Illinois Governor Pat Quinn and Mayor Rahm Emanuel have each visited Chicago tech incubator 1871 to discuss retargeting some of the state’s funds towards the innovative efforts of tech startups. Rauner devised similar plans during his February 13 visit to 1871.
INtrust, an online security risk management system for enterprise and vendor relationships were in attendance during Simple Relevance’s launch party. INtrust is scheduled for an official re-launch later on this year. Team members from Datatrak, a software firm that manages unified eClinical® technologies, were also in attendance.
What small business owners applying to share a space with SimpleRelevance can expect
Those applying to share the SimpleRelevance workspace can enjoy amenities like secured desks on a month-to-month basis, according to Shemenski. “Tenants will receive a health club membership, height-adjustable desks, conference spaces, event space as late as they’d like and a happy hour every Friday. It’s just $375 per month for a flexible and friendly work environment.”
For more information on SimpleRelevance’s incubation workspace or its services, visit www.simplerelevance.com, or contact Joe Peck at firstname.lastname@example.org .