This year at Imaging USA Nashville DNP IMS America, a worldwide photo imaging company, released their new DS620A dye-sublimation (dye-sub) printer for professional wedding, event photographers, and anyone with a need to print on location, which will now replace their workhorse DS40. Compared to the DS40 the DS620A is smaller, lighter, more energy efficient and according to DNP is the world’s most compact professional-grade photo printer that can produces up to 400 prints per hour.
At first glance, the DS620A is completely redesigned at only 10.8-inches wide by 14.4-inches deep by 6.7-inches high and 14% lighter than the DS40. If you currently own a DS40 you might be shocked at the new changes DNP has introduced because the design is a sharp departure from its current line of tank like heavy duty printers that we have grown to love.
DNP understands that designing and producing products based on user feedback works. It’s no secret that the DS40 is big and heavy, there was a time when photographers expected quality printers to feel heavy, so weight didn’t matter. Matter of fact, a heavy dye-sub was a quasi reassurance about the quality of the printer. Anyone who owns a DS40 knows the weight is a small sacrifice because the DS40’s production and print quality is in a league of it own.
DNP listened to their customers and totally redesigned the new DS620A predecessor to accommodate the weight concerns and create a smaller foot print most photographer talked about. In addition to the size change DNP has added a Bluetooth component to the new DS620A
Printing on site is a logistic challenge for most photographers and involves patience, timing, and technical know how. Also the quality of a print on site photo can vary with different printers, you have to do your due diligences when you are thinking buying a professional dye-sub printer. Never sacrifice quality over cost no matter what the circumstances are. Printing bad quality images is a factor in how a client perceives you, your product, service and brand. A poor quality image affects your clients experience in a negative way and could mean that someone else offering a better print could edge you out of a job.
Great dye-sub printers solve problems right out the box. Great dye-subs are feature rich, easy to transport, and handle. The DS620A is just that powerful, light, small, and functional. According to DNP the DS620A is capable of producing:
2”x6”(2-up) photo strips
2”x6”(4-up) photo strips
5”x5” and 6”x6” square prints
All the new sizes have a newly resigned gloss or matte finish that improves on the previous design. The DS620A is more versatile and DNP says:
“The DS620A now boasts a 14 percent increase in image throughput per hour for some of the fastest print speeds available. Standard 4”x6” images are produced in less than nine seconds, while 5”x7”s are printed in about 15 seconds. The printed media will also feature a new DNP watermark on the backside of each photo.”
Investing in a dye-sub printer(s) is an investment that you have to consider carefully, it’s like buying a camera and lenses. There are different levels of printers you can consider, but if you are producing a high volume high quality of images regularly on site, don’t waiver, you will need a strong dye-sub printer. Now is a great time to enter the print on site market. Printer connectivity, file transfer technology, overall features on dye-subs have improved dramatically compared to 2 years ago. If your goal is increase your product offerings the DS620A is a perfect choice to enter the market with.
Keith B Dixon is a Commercial Photographer specializing in corporate events, on location executive portraiture, and large print-on-site events. His current and past clients include Genentech-Roche, IBM, Egg Farmers of America, OPI, and Vision Service Plan (VSP). Currently, Keith is an Official NETGEAR Ambassador. And, he is supported and sponsored by DNP Imaging, the leading maker of dye-sub print technology in the world.