IndiMusic.tv, in collaboration with advertising and social media pioneer Linkstorm, is about to launch a revolutionary, game changing new online product for the music artists who are members of the IndiMusic.tv website. IndiMusic TV, which launched two years ago as the first 24-7 independent only worldwide music video TV channel and Musician Social Network, has cemented themselves as the go-to spot for the very best in independent music videos – garnering 800,000+ subscribers in over 260 countries worldwide, over 3 million visitors a month (over 100,000+ visits a day), and more than 65,000 Likes on Facebook.
They also just secured a deal that puts IndiMusic TV in 26.4 million homes through VOD on Dish Network, Verizon FIOS and Comcast with more being discussed; specific deals are with Simplyme TV which is Nationally brodcast in the USA over DISH Network VOD (14.5 MM HH, Verizon FiOS (6.1 MM HH) VOD and Comcast VOD (5.8 MM HH) and Tiki Live and there are pending deals about to close set up by their broker Vivicast Media worldwide – who are Brokered to license the linear channel globally to various cable/Satellite/OTT IP TV carriers.
The new product, the “Live” EPK (“Electronic Press Kit”), is a special kind of “ad” for the Indi Artist being featured in a music video. The ad sits in the corner of the video while it is actually streaming, and upon mouse-over by the user, displays a drop-down menu of links that help market the artist – e.g. links to buy artist’s music on iTunes or Amazon, view tour info or buy concert tickets, buy merchandise, or learn more about the artist. This is a first of its kind, patent pending technology that is unavailable anywhere else in the world.
Unlike the Pre-Roll ads that are typically inserted into Video content, and that force the viewer to sit through a commercial before watching their video they wanted to see, the EPK allows the viewer to browse all of these offerings without interrupting the video at all. Therefore it also has great potential as a new form of in-Video advertising, either replacing the Pre-Roll or lower third as the most common Video ad formats, or in the meantime enhancing them so that at least they become less annoying, more useful (to the viewer) and interactive.
Linkstorm and IndiMusic have already launched a limited number of “Live” EPKs live on the site at www.indimusic.tv and are in the process of creating more than 100 EPKs for all the videos currently running. In the meantime, if you want a guaranteed look at the “Live” EPK, you can view a demo at http://video.timothyross.org/indi.html