Sidelines, having recently finished participating in the first ever batch of the Disney Accelerator program, announces the launch of its scalable, community-powered content marketing platform.
Sidelines is on a mission to replace traditional native ads with authentic discussions created by a highly curated community of expert fans. Nearly 1,000 carefully selected expert contributors make up the Sidelines community. These contributors participate in collaborative discussions with topics spanning sports, gaming, entertainment, lifestyle, travel and parenting.
Sidelines was chosen by The Walt Disney Company as one of ten companies to participate in the first ever Disney Accelerator program, powered by Techstars. The highly competitive program included investment capital, as well as hands-on mentorship from more than 60 Disney executives.
Brands run marketing campaigns on the Sidelines platform by sponsoring discussion topics of interest to the brand’s customers and selecting their target demographic characteristics. Sidelines proprietary reputation and relevance algorithms then programmatically place these discussions on blogs, websites and apps within Sidelines’ rapidly growing network of digital publishing partners. Sidelines is already working on campaigns with several major national brands and expects to announce major new partnerships next month.
“Our mission at Sidelines is to prove that authentic, high-quality discussions from real, knowledgeable people whom the consumer can trust are the most effective forms of advertising, said Arka Ray, CEO of Sidelines. “The average reader spends more than ten times the amount of time reading Sidelines’ content compared to average native ads, and Sidelines discussions get five times the clickthrough of average native ads.”
Cody Simms, Managing Director of Techstars and the Disney Accelerator agrees: “With Sidelines, Arka and Marios are completely changing the way brands get their messages in front of users. Sidelines is a truly authentic content marketing platform built on the voices of real people and real conversations.”
Sidelines also provides tremendous value to publishers via its network of more than 13 million unique monthly readers. Sidelines programmatically places free, high-quality discussions on sites typically doubling user engagement and significantly increasing revenue.
“Sidelines is solving a problem for content publishers that is widespread and that I experienced firsthand,” said Dave Nemetz, co-founder of Bleacher Report and an investor in Sidelines. “Their rich discussions drastically increase engagement and monetization opportunities for publishers.”
About Sidelines: Sidelines is a people-powered content marketing platform that helps brands reach their audience through authentic discussions from experts and super fans. Founded in 2012, Sidelines is one of ten finalists for the prestigious Disney Accelerator powered by Techstars, and is backed by the Walt Disney Company, 500 Startups, TechStars, Social Starts and several other prominent investors. For more information, visit Sideslinesapp.com or follow us on Twitter @sidelinesapp.