Jeb Bush supporters released a radio ad (click here to listen) on Monday, Feb. 9 in West Palm Beach addressing allegations that the Bush name will be a liability for the former Florida governor in his bid for the presidency in 2016. The ad comedically dispenses with the notion of a so-called “Bush dynasty” and establishes Bush as a “man with his own ideas.”
Entitled, “The Name,” the radio ad portrays a conversation between Bush and his campaign advisor who recommends that the candidate change his last name because it carries “baggage.” After the advisor makes several last name recommendations such as ‘Jeb Bushwhacker’ (‘to look strong on defense’), Bush protests and says he’s not going to change his name. The ad is tagged, ‘Jeb Bush. Just call him a winner.’
This is the latest ad in a series of provocative, out-of-the-box Bush ads created and produced by TMR Multimedia, a Hollywood, Florida-based communications whose owner is a Bush supporter. TMR is not affiliated with the Bush for president organization. Jeb Bush has not yet officially announced his candidacy.
“I think the name issue is probably one of the biggest hurdles Jeb has to overcome,” said Jay Schorr, president of TMR who created and wrote the ad. “By making light of the issue, it defuses it and allows people to laugh instead of judge.”
Bush was a two-term Florida governor from 1999-2007, and provide to be one of Florida’s most popular chief executives. During his tenure he reduced state taxes by $19 billions, reshaped the state’s educational system, championed key environmental legislation and promoted transparency in government.
Schorr said TMR Multimedia will release one Bush campaign ad a week through the 2016 election. Schorr says he will do everything possible to see that Bush gets elected, and doesn’t want to leave it to the political advertising solely to establishment political operatives.
“This election is too important to put all of our eggs in one basket. Our country’s future is at stake,” he said.
Political analysts say that TMR’s Jeb Bush ads have been getting national media attention because of their cutting edge approach to political marketing. Starting the campaign before any of the candidates have officially announced has allowed Jeb Bush to get out in front of the pack and get his messages to voters uneclipsed by the other Republican presidential hopefuls.
“It’s a great strategy,” says Dallas-based political analyst, David Leone. “Starting early has some definitive advantages, the most important of which is being able to address voters unimpeded by a cacophony of other candidates.”