Based on an outpouring of public support, the communications company responsible for the ad hoc Jeb Bush for president advertising campaign (click here to listen) announced Tuesday, Feb. 10 in West Palm Beach it will ‘crowdsource’ the Bush ad campaign, with supporters being invited to devise campaign ads and marketing strategies.
TMR Multimedia, the Hollywood, Florida-based communications that promised to produce one Bush radio campaign ad per week through the 2016 presidential election, is mounting what is believed to be the first crowd-sourced presidential campaign in U.S. history
“People have really taken to our ads and the independent way in which they were produced,” said Jay Schorr, president of TMR Multimedia and creator of the Jeb Bush for president radio ads. “Voters want a hand in getting out the message – their message – and not leaving it to the usual suspects in the world of political advertising.”
Jeb Bush has yet to officially announce his candidacy for president. TMR Multimedia in not affiliated with the Jeb Bush organization.
TMR has produced two Jeb Bush ads in the past two weeks (click here to listen) and promises to produce one ad per week through the 2016 election. By opening up the process to the general public, TMR hopes to gain a fresh perspective on what voters really want from their candidates, as well as gauge public sentiment as to the tone voters want set regarding political advertising.
“Attack ads are effective, but they sometimes turn off voters,” said Schorr. “Our crowd-sourced campaign will tell us exactly what kind of ads people want to see, because they will be helping create them.”
TMR Multimedia’s second Bush ad, entitled “The Name,” addresses the issue of the Bush name as a potential liability, invoking America’s natural revulsion to family political dynasties. In the ad, Jeb Bush is advised to think about changing his last name for sake of political expediency. Bush counters that he’s proud of his name and that he’s “his own man with his own ideas.” The ad is tagged, “Jeb Bush. People just call him a winner.”
Schorr says that ads like “The Name” address specific campaign issues in a timely and topical manner. Rather than wait for other presidential candidates to formally announce their candidacies, TMR Multimedia has taken a proactive approach to position Bush as a viable frontrunner from the get-go and avoid the din of a crowded field of Republican candidates.
“I think it’s a great idea. Letting the voters give their input into a campaign,” said Susan Bounders, a secretary from Miami. “It’s a wonderful way to involve voters in the democratic process.”