Jeb Bush supporters on Wednesday, Feb. 4 released a radio ad (click here to listen) in West Palm Beach targeting Republican Party presidential contenders imploring them to come together and stop the petty bickering that many political analysts believe cost the GOP the White House in 2012. The ad, the first of its kind in which one presidential candidate targets his own party, is making waves across the aisles.
Entitled, “War,” the ad calls on Republican Party members and all Americans to come together in face of common enemies threatening the country. The ad’s theme speaks to a unified party and country, and the putting aside of ‘petty’ differences that serve to weaken America. The ad was produced by Hollywood, Florida-based TMR Multimedia, a communications company that is not affiliated with the former Florida governor, but which supports a 2016 Bush presidential bid. Jeb Bush has yet to officially announce his candidacy, but received a big boost last week when Mitt Romney, the Republican frontrunner, announced he would not seek his party’s nomination.
“The message is one of unification for the greater good,” says TMR Multimedia President, Jay Schorr, who created and wrote the “War” ad. “The party really needs to come together and support the strongest candidate if they want to beat Hillary Clinton in next year’s election.”
Hillary Clinton is the presumed Democratic presidential nominee in the upcoming presidential election. Political analysts agree that at this point in time there are no other viable Democratic challengers.
As Florida’s governor from 1999 – 2007, Schorr says that Jeb Bush slashed state taxes by $19 billion, reshaped the state’s educational system, helped pass major environmental laws including the Everglades Restoration project and brought transparency to state government.
“Jeb is going to connect well with the American voters,” Schorr said. “He’s articulate, smart and unaffected. He can relate to the farmers in the Midwest, minorities, women, young voters and corporate types. He cuts across the board with appeal.”
National polls have Bush leading the likely field of Republican presidential contenders.
While it’s unknown what effect the ad will have on Jeb Bush’s fellow Republican presidential contenders, some political analysts see the ad as a brilliant ploy to position Bush as both a party loyalist and a patriot – putting the country’s interests ahead of political ambitions.
“I think the ad is spectacular in the sense that it positions Jeb Bush as the Republican voice of reason,” said David Leone, a Dallas-based analyst. “Not many candidates have been able to do that, let along 21 months before the election.”