Kanye West has some serious career aspirations. On the heels of the debut his new clothing line for Adidas, the “Yeezus” rapper reveals he has a few more fashion-related goals. In an interview with Style.com posted on Feb. 16, West said he doesn’t want to disrespect real designers by calling himself a designer, but he does want to be known as creative. “One of my dreams was to be the head creative director of the Gap,” he said. “I’d like to be the Steve Jobs of the Gap.”
West qualified his statement by explaining, “When I say Steve Jobs of the Gap… I’m not talking about a capsule. I’m talking about full Hedi Slimane creative control of the Gap is what I would like to do. And I can say this because it doesn’t conflict with my Adidas contract.”
West said that while he doesn’t consider himself a designer per se, he does find himself in the business of finding fashion solutions for problems that he, his wife, Kim Kardashian, and his friends face. The rapper went on to say that he and his wife actually helped to improve each other after some initial backlash when they first got together.
“She was always my muse, now she’s become other designers’ muses,” he said. “But soon as we started dating, fashion people were really opposed to the idea of reality stars. And all the relationships, the somewhat friends that I had somewhat built up, completely turned their backs on her and me. They already had their back to her, and now they turned it to me. [Kim and I] learned, we got better. We looked at the photographs together and she improved my style, we improved each other.”
With his Adidas line already making headlines, West will have to work on one thing (hint: his price point) if he wants to make his Gap dream come true. For example, of his new line’s buzzy camo jacket, West said, it’s “not as cheap as I would like it to be.” But he promises the line will someday be affordable for all. “We’re working on the prices now,” he explained. “But what I will tell you is that we’ll eventually get them super-inexpensive. And it will be all about everyone having them.”
As for his fashion influences, West says you know who they are. “You see Raf Simons right there, you see Helmut, you see Margiela, you see Vanessa [Beecroft], you see Katharine Hamnett. It’s blatantly right there. I’m not going to try and act like I was influenced by [an expletive] dog walking down the street that broke its ankle that I had a heartfelt discussion with. I had a heartfelt discussion with all of these Helmut Lang images that I stared at for so many years. I had a heartfelt discussion with my Tumblr. “
West’s new sportswear collection includes everything from shredded sweatshirts and hoodies to high-top sneakers called the Yeezy Boost. And while it may sound a bit edgy for the Gap, the rapper does have some experience with the mall apparel retailer. Yeezy reportedly used to work as a customer service rep for the Gap, according to CapitalXtra, and the rapper even sings about his first retail job in his 2004 song “Spaceship.”