MR PORTER has partnered with Levi’s® brand to create a limited edition three piece ultimate collectable denim collection. The made in San Francisco Levi’s® 501® CT jeans (Customized and Tapered) have been designed in collaboration by MR PORTER’s denim buyer, Sam Kershaw, and the Levi’s® design team. Each pair takes around 72 hours to create and will be handmade at Levi’s® Innovation lab, Eureka, in San Francisco.
“For years, people have taken the iconic 501® and customized them by getting on a sewing machine and giving the legs a taper. With the 501® CT, we’ve done that work for you. We customized them and worked with the lovely people from MR PORTER to make them even more special. We’re really excited to work together to bring you these exclusive 501® CT’,” expressed Jonathan Cheung, Head of Design for Levi’s®.
The jeans are crafted from Cone Mills’ White Oak selvedge denim made in North Carolina. Cone Mills has been operating for 110 years and has been a denim supplier for Levi Strauss & Co. for 100 years. Each pair will feature an exclusive Eureka lab stamp (numbered 1-100) on the inside pocket and a big ‘E’ on the back of the buttons. The 501® CT can be worn true-to-size, for an everyman fit on top with tapering through the leg, for a slim fit, down-sized for slimmer style, or up-sized for a more casual look.
Sam Kershaw, Buyer of MR PORTER stated, “We are thrilled to be working with Levi’s on this special project as they are the oldest denim brand in the world and are masters of their craft. We have created something unique with the Levis 501® CT’s which means we are able to offer the MR PORTER customer something that they can’t get anywhere else.”
The limited-edition Levi’s® 501® CT collection will launch exclusively on MR PORTER mid-April 2015.
About the Levi’s® brand:
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
MRPORTER.COM is the award-winning global retail destination for men’s style, combining the best international menswear with editorial content. The site sells over 300 leading international brands, with content and new products added weekly. MR PORTER publishes The MR PORTER Post six times a year and produces a weekly magazine on-line; The Journal. MR PORTER offers express worldwide shipping to 170 countries (including same service to London and New York), and a free collection service for returns and exchanges. Designers available include Alexander McQueen, Givenchy, Raf Simons, Lanvin, Loro Piana, Maison Kitsune, Boglioli, A.P.C, Beams Plus, J.Crew, Church’s, and Common Projects.