Given the infamous Toyota recalls and myriad distracted driving accidents resulting in the death of many in recent years, one might think there is little that any automaker is doing to increase consumers’ usable lifespan.
Think again, but think outside the vehicle, and the lines we’ve all waited in for what may seem like years.
Henry Day Ford, a local Salt Lake City dealership, may be one of the only automotive dealers in the world increasing customers’ usable lifespan, albeit in an unconventional way.
Recently joining forces with Quick Lane Tire & Auto Center, Henry Day Ford recently implemented Quick Lane’s mobile app to their digital service bar, allowing customers to check-in online, view the wait time for oil changes and vehicle tune-ups and let their names wait in line for them. This is an inspired move that mirrors consumers’ demand for service-oriented technology that works for them while they are on the run elsewhere.
Vamshare.com, a consumer information site, reports that the average human spends six months waiting in line in his or her lifetime. Perhaps even more alarming are the 2014 results of the EMC privacy index, which demonstrates that consumers are in such dire need of convenience when running errands that the demand for things as sacred as privacy, pale in comparison to the demand for convenience.
But many companies have proven laggards in structuring services around what is now consumers’ innermost need: convenience.
Although foreign in competitors’ eyes, this strategy is born in a vein not foreign to Ford’s initiative as an automaker. The company is renowned for its repertoire of engineering accomplishments. However, Henry Day Ford’s coupling with Quick Lane demonstrates how the automaker refuses to confine its ever-expanding engineering skillset to one locale. The dealer is a microcosm of Ford’s service-oriented mindset, for it is executing an even trickier task than the engineering of a vehicle – the engineering of customer convenience.
Consumers looking to get mobile, and save more time during automotive tune-ups and repairs, need not look further than Henry Day Ford’s Quick Lane mobile app, which proves that lines are no longer immobile for two reasons. First, consumers can now do as they please in avoiding time-draining lines, and secondly, the process of waiting in line is now relegated to the responsibility of the mobile smartphone, and alleviated from the many responsibilities already resting atop the shoulders of its owner.
That’s customer convenience.
James O’Connor is an automotive writer. Find him on Google+